Ghost Hunter

Stirling Rank: How He Sold 9 Million Copies Of His Game, 8 Years Of Dev, Unity v Unreal | Ep. #050

The development of a successful tactical shooter requires a delicate balance between maintaining artistic integrity and navigating the pragmatic demands of the global gaming market.

• Stirling Rank’s tactical FPS game, Ready or Not, has achieved 9 million copies sold after approximately eight years of development.
• The game’s success is attributed to its 'offensively honest' approach, incorporating controversial themes like drug trafficking and violence as core narrative hooks.
• Rank advocates for using Unreal Engine over Unity, citing concerns over Unity's historical royalty structures and tracking algorithms.