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I Videogiochi in Italia nel 2025: Key Facts

The Italian video game market in 2025 demonstrates stability and sustained engagement, generating a total business volume of 2.386 billion euros.

• The Italian video game market reached a total business volume of 2.386 billion euros in 2025, reflecting a stable year-over-year growth of 0.3 percent.
• There are 14.2 million active gamers in Italy, representing 29 percent of the total population, with an average weekly engagement of 7 hours and 53 minutes—an increase of 80 minutes compared to 2024.
• Software sales generated 1.836 billion euros, while hardware performance remained steady as a 3 percent increase in accessory revenue offset a 1 percent decline in console sales.