Ensemble Stars!! Music

Through the Grapevine: 3 Ways to Market Your Game With the Help of Your Player Base

Mobile game developers can significantly enhance user acquisition and retention by leveraging their existing player base through strategic referral and social sharing incentives.

• Mobile games can drive user acquisition by implementing referral systems that offer progressive rewards, such as the tiered invitation events used by Cookie Run: Kingdom and Garena Free Fire.
• Mentorship mechanics, like those in Pokémon GO and Monster Strike, incentivize high-level players to recruit and retain new users by offering rewards for reaching specific progression milestones.
• Collaborative tasks between veteran and novice players, such as the joint missions in Ensemble Stars!! Music, can be used to deepen engagement and provide exclusive rewards for both parties.