xQc’s Average Viewership 23% Less on Kick in First 10 Days

Key insights

6 takeaways

01
In his first 10 days on Kick, xQc’s average viewership was 48.1K, a 23% decrease compared to his 62.4K average on Twitch during the same period.
02
Despite lower average viewership, xQc’s total hours watched on Kick averaged 280K per stream compared to 178K on Twitch, driven by significantly longer stream durations (346 minutes on Kick vs. 177 minutes on Twitch).
03
Kick’s platform-wide average viewership increased by 59%—jumping from 84K to 134K—following the high-profile signings of creators like xQc and Amouranth.
04
The number of unique channels streaming on Kick grew by 52% to 224K during the week xQc’s deal was announced.
05
Kick generated 63.3M hours watched in June 2023, securing a position among the top five live-streaming platforms.
06
Peak viewership for xQc remained relatively consistent across both platforms, reaching 88.2K on Twitch and 86.6K on Kick.

Summary

This analysis examines the initial impact of high-profile creator signings on the live-streaming platform Kick, specifically focusing on the performance of streamer xQc during his first 10 days on the platform in June 2023. The primary objective is to evaluate how audience engagement shifts when creators transition to new platforms and how these moves influence broader platform growth metrics.

Data indicates that while xQc’s average viewership on Kick was 48.1K—a 23% decrease compared to his 62.4K average on Twitch during the same period—his total engagement metrics were bolstered by significantly longer broadcast durations. xQc averaged 346 minutes per stream on Kick versus 177 minutes on Twitch, resulting in an average of 280K hours watched per Kick stream compared to 178K on Twitch. Peak viewership remained relatively consistent between the two platforms, with 86.6K on Kick and 88.2K on Twitch.

Beyond individual creator performance, the analysis highlights a broader surge in Kick’s ecosystem. Following the announcement of major creator deals, the number of unique channels streaming on Kick grew by 52% to 224K, while average platform viewership increased by 59% to 134K. By the end of June 2023, Kick secured a position among the top five live-streaming platforms, generating 63.3M hours watched. While these figures remain significantly lower than industry leaders like Twitch, which averaged 2.47M daily viewers, the data suggests that strategic talent acquisition is effectively driving platform adoption and increasing the total volume of content produced within the competitive live-streaming landscape.