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Create free accountyou okay so I will start from the beginning if you are a developer okay and you have an idea or if you are seen if you haven't and if you are having an idea and you still didn't start anything the first thing you have to do is to master something okay you have to show to show the people what you you will contribute in this idea and you have to take actions those are very important important thing to do okay I'm sorry if I and then you will need to show how you will contribute to make your idea come true when I say master something there there is three phases here you have to choose from the
learning phase okay until you master something and you need to move to the practice and when you have enough practice then you can get results now that you are you have took action and you started there working on your ideas okay you are you will need to look for a team and my advice here is not only build a game but have a vision where you want to go okay for example if you have an idea for a game you need to for example that define the goals from for example playing a to plane for example of to reach Z to go from point A to point Z for example we need to go through C D and when we reach the point D for example we will meet an investor
we need to look for believers what I am saying believers Here I am really making a difference between having expectations and believe believing is more taking action and working on something until you reach the end okay it's not only having expectation because a lot of people are only having expectation and they say for example we will launch this game and we'll really make millions of dollars okay but actually believing is working on something and finishing finish it okay and then see what the results are you need to tell the truth to be clear on what it is what is it in there for them okay for example watch the experience will bring to their to their career and not only about money but also what what
they will do after they finish the project with you etc and you have to figure what sorry and you have to figure out a way to pay them actually when someone do a lot of efforts is expecting to get paid for for it and if you can't figure away figure out a way to pay them it would be very great okay the third solution is build a business and not again okay many developers are concentrating only on one game for example for two years and then if it doesn't work okay they it's finished okay a lot of people build their project on expectations for example they they build a prototype and they goes to someone and if he gave them bad feedbacks they are demotivated etc okay
and the difference between and you you need to stop looking for heat as a game developer a lot of people are looking for heat and are building business heat arms you can't replicate a heat again and again a business is refining steps okay that you will and rules that will let you reach the success until you reach the success and you can adjust those those rules until you you can then replicate this business I don't know if I was able to pass the idea but the difference between a hitch and the business is that a heat it can happen but it's like a lottery okay but a business is something that you can replicate okay and focus on gel on a project that generates money money first
for example if you are small team like us we are only two people it's it's not really a great idea to start on a very big project okay let's start on small project and make errors from and and adjust and then make some money from the projection we used it until you reach the step to be able to meet with investor let's say that you are working on a big project and you are looking for an investor okay you need to first scratch a good prototype actually to create a boot a good prototype for the people who doesn't know what it is it's a version of your game that shows all the features that that your game will contain okay and it is something that you can create in a very short period of time of time sorry and to make a good prototype you
need to test with a lot of people okay and they will give you negative feedbacks that you will fix before meeting with investor because if you meet with an investor and he starts giving you that feedbacks it's it's bad okay you have you need to have a vision and buy vision I mean numbers for example so in this event which was my first experience meeting investors and one of the questions that I I've been asked the most is what are the numbers okay when I say numbers how would you generate money so for game setup and don't waste lots of time if you see that a prototype doesn't work if you get a lot of bad feedbacks just move to another game or another prototype okay let's say that you have finished the your game you don't need an investor
in that case and you want to go with the to have more visibility on the market okay the best way to do it is to go to look for a publisher yeah once when I was working on companies someone I told my boss I asked my both at that time why why looking for the publisher will get a good part of your percentage when you can get 100% of the game and he told me well abdullah what do you think it is better to get 10% from 1 billion dollars or 100 percent from 1 million dollars okay just do the match okay you need to find smarter ways to make to market your games okay for example always look for new strategies to mature market your game for example one of the ideas that I
had but I didn't have enough time to implement is on the the Flyers that I give to people for example they can use their phone and see use the AR technology to to for example play our games okay but I didn't have time but that's kind of interaction interaction create an impact from the mind of the users okay and look for influencers influencers okay it's a very important thing because if a very known youtuber for example speak about your game then you will get a good amount of downloads okay and it will help your game have more visibility on the market okay it's time to launch your game but you need first to communicate about your game at an early stage I've led this - I've led
this to the end because it's very important and always we always as developers focus on building our games and we forget this part okay we need to communicate about game at an early stage for it development for example use social medias collect emails from your players and build a ready to play user base it's very good thing to have many players to play your game when you you launch it at the first time okay and this is a big mistake that a lot of developers do and after two years of working our hard working on a game they launch it and no one sees okay this is some advice on how to finish a project okay always make good good use of deadlines it helps you put some limits for example on the scope of the
game of your game yeah define tasks this will let you finish them and when you finish something you feel motivated to continue and finish other things okay and you are making a game okay just get me fight the process for example if you finish a task give yourself a reward and the something for the team also so you you always say motivation okay and yeah this one this is something very very very important and usually we does as developers okay we don't just do that but you need to look for your target audience okay and you need to define it you need to know who are you building this game for okay you need to know your players you need to do a market research okay and look for similar games how are they performing in the market so when you
meet with an investor you know what to tell him okay and yeah that's it another advice is some people take a true match in creating a game okay for example avoid creating everything from scratch I met some people who are working on how do we call that on a puzzle game okay and they are working on the engine for this puzzle game when you can do that in one week in unity okay this is a bad very very bad idea and when I told them that they said no we want to do that from scratch avoid that always look for what can speed up your creation process and try to create something easily reusable reusable sorryyou reusable okay hey thank you everyone thank you for pg connects for having me for this talk and
yeah yeah so actually what we do is focusing focusing our efforts on small games first something that you will not take a lot of time in production and one idea is working with publishers or working with the clients and also sorry for and also one thing very important is
the errors you need to make errors in an early stage you know because if if you take a lot of time those errors can cost you a lot of time and money in the end yeah that's it yeah yeah exactly yeah and this is one of the main reason why I've tried to meet with investor in this event okay because if you have enough money to concentrate on what you are doing it will be more fast in accomplishing the goals yeah but yeah yeah
The primary thesis for game developers is that success is not a product of luck or chasing singular hits, but rather the result of building a sustainable, replicable business through disciplined processes, clear vision, and iterative development. Developers are encouraged to shift their mindset from creating a single game to establishing a business model that prioritizes small, manageable projects, early market testing, and the ability to pivot based on data.
Key findings emphasize the importance of mastering technical skills, defining a clear roadmap, and securing a team of believers who are committed to the project’s long-term viability. A central recommendation is to avoid the "lottery" mentality of seeking a viral hit, which is unpredictable and difficult to replicate. Instead, developers should focus on creating high-quality prototypes, gathering negative feedback early to refine the product, and utilizing market research to understand the target audience. When engaging with investors, developers must present concrete data and a clear monetization strategy rather than relying on vague expectations.
The guidance also highlights the necessity of early communication and marketing. Many developers fail by waiting until a project is complete to build an audience; instead, they should leverage social media, email collection, and influencer partnerships throughout the development cycle to ensure visibility upon launch. Furthermore, the use of existing engines and tools is strongly recommended over building from scratch to maximize efficiency. By gamifying the development process, setting strict deadlines, and embracing early failures as learning opportunities, developers can minimize financial risk and increase the likelihood of long-term success in the competitive gaming industry.
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