The Mediating Effect of Fantasy on Engagement in an AR Game for Learning

Fantasy elements serve as a critical catalyst for engagement in augmented reality educational games, functioning as a bridge that connects real-world environments with virtual learning experiences. By comparing fantasy-themed narratives against daily-life settings, research indicates that fantasy significantly amplifies a player’s sense of imagination, presence, and identification. While both settings can be enjoyable, the integration of imaginative contexts provides a unique psychological framework that deepens a user's connection to the game environment.

The relationship between fantasy and overall enjoyment is not direct but is instead fully mediated by the player’s experience of autonomy and presence. Imagination acts as the primary conduit, transforming fantasy elements into heightened motivation by fostering a sense of agency and immersion. When children perceive themselves as active participants within a creative narrative, their engagement levels rise, suggesting that the effectiveness of educational AR tools depends heavily on how well these psychological mediators are integrated into the game design.

These findings provide a clear directive for developers and educators aiming to optimize game-based learning for children. To maximize the educational impact of AR, designers should prioritize the creation of open, customizable, and imaginative fantasy contexts. By focusing on features that empower players with autonomy and foster a strong sense of presence, developers can ensure that the virtual experience remains both captivating and pedagogically effective. Ultimately, the strategic use of fantasy is essential for sustaining long-term motivation in digital learning environments.