- 01
Mid-core games emerged as the highest-grossing genre in Q2 2022, underscoring the sector's dominance in mobile revenue generation.
- 02
King was the top-earning publisher for the quarter with over $264 million in aggregate revenue, followed by Lilith Games at $254.6 million and Playrix at $182.8 million.
- 03
Rise of Kingdoms by Lilith Games led iOS revenue with over $179.5 million, while Candy Crush Saga topped Android charts with more than $122 million.
- 04
Top-tier mobile games rely heavily on organic traffic, with mid-core titles on iOS averaging 91% organic acquisition compared to 70% for casual games on Android.
- 05
The United States is the primary hub for mobile game development, housing 28.8% of the top-performing publishers' headquarters.
- 06
Playrix and Playtika maintained the strongest market presence, each accounting for 16.2% of the games appearing in the top-10 rankings.