The Game Makers Vlog: Season 1

The Game Makers vlog series, hosted by Joseph Kim, serves as an educational resource for mobile gaming professionals, focusing on the operational, marketing, and creative strategies that drive success in the industry. The series provides a behind-the-scenes look at the mechanics of game development and promotion, featuring interviews with industry experts from organizations such as Jam City, NBCUniversal, and Section Studios.

The content covers a broad spectrum of industry segments, including performance marketing, product management for free-to-play titles, and the role of creative services in brand development. Key discussions include the strategies behind achieving high-volume user acquisition, exemplified by the 40 million installs generated by Harry Potter: Hogwarts Mystery, and the evolving relationship between performance-based marketing and brand-focused initiatives. Additionally, the series explores the operational realities of running specialized art studios and the collaborative processes involved in producing high-quality marketing assets like video game trailers.

By highlighting the expertise of practitioners across various disciplines, the series aims to demystify the complexities of the mobile gaming ecosystem. The scope of the content is primarily focused on the North American mobile market as of 2019, utilizing a qualitative, interview-based methodology to extract actionable insights from experienced leaders. The series functions as a companion to broader industry analysis, offering a practical perspective on the challenges and workflows that define modern game production and growth.