Distilling the key insights…
The FY2026 third-quarter results briefing for GREE Holdings, Inc. outlines the company’s strategic pivot toward console-based gaming and the systematic integration of artificial intelligence across its diverse business segments. The primary objective is to leverage established intellectual property for new market segments while enhancing operational efficiency through technological adoption.
A central development is the launch of Another Eden Begins, a packaged console version of the long-running live service title. This initiative represents a strategic effort to reach audiences unfamiliar with smartphone-based gaming and serves as a pilot program to inform future console development and sequel planning. Simultaneously, the company is deepening its commitment to the VTuber market through additional investments in Brave group, reflecting a broader strategy to capture market share by balancing internal production with collaborative partnerships.
Regarding AI, the company maintains a creator-first philosophy, positioning AI as a productivity tool rather than a replacement for human talent. While AI has yielded significant time savings in specific tasks—such as app development and coding—it has not yet fundamentally shortened overall game development cycles due to the increasing sophistication of assets. Current protocols mandate strict human oversight, including manual code review and quality control, to mitigate security and intellectual property risks.
Looking toward FY2027, the company plans to formalize its AI strategy within its next medium-term management plan. Current efforts focus on scaling successful AI implementations from the VTuber and IP businesses to the DX and game development divisions, with the ultimate goal of improving cost efficiency and increasing the frequency of content trials to drive long-term earnings growth.