The company utilizes external contractors to address current expertise gaps. It focuses on long-term IP cultivation.
These methods are directly contributing to improved operating margins. The VTuber platform has similarly expanded its outside-app transactions.
High-margin merchandise and live events offset initial talent acquisition costs. The VTuber market is still expanding globally, especially overseas.
The company prioritizes long-term engagement features and continuous RPG title launches.
This shift reflects broader market conditions. The company aims to better align with current market dynamics.
It is also integrated into digital transformation services to improve operational efficiency and service quality. Its direct earnings impact remains difficult to quantify.
The company focuses on long-term engagement features to sustain revenue.
Install plateau. Market outlooks reveal a plateau in smartphone installs but growing potential through high-value IP and outside-app monetization.
GREE Holdings’ FY2026 first‑quarter briefing clarified strategic priorities across its game, VTuber, and investment divisions. The company emphasized a shift toward an in‑house development model for console titles while still leveraging external contractors to bridge current expertise gaps. In the mobile game segment, outside‑app payment methods have been fully deployed across all major titles and are contributing positively to profitability; the VTuber platform has similarly expanded its outside‑app transactions, boosting operating margins. The firm acknowledges a structural decline in earnings from new smartphone releases but plans to sustain revenue by focusing on long‑term engagement features and continuous hit title launches, particularly within the RPG genre.
Market outlooks reveal a plateau in smartphone installs but growing potential through high‑value IP and outside‑app monetization. Console gaming is viewed as a long‑term investment, with an emphasis on cultivating enduring IP series. The VTuber market is still expanding globally, especially overseas, and the company projects full‑year profitability for its VTuber production arm by FY2027 as higher‑margin merchandise and live events offset earlier talent acquisition costs.
Exit strategies for the investment business have shifted from IPOs to M&A, reflecting broader market conditions. Generative AI is being integrated across game development, VTuber content creation, and digital transformation services to enhance efficiency and service quality, though its direct earnings impact remains difficult to quantify. Overall, GREE aims to strengthen core competencies, diversify revenue streams, and adapt to evolving market dynamics while pursuing sustainable growth.