Shikenso Analytics Renews and Expands Partnership with BLAST

Shikenso Analytics, a German firm specializing in sponsorship measurement, has renewed and expanded its multi-year partnership with the global esports tournament organizer BLAST. While the financial terms of the agreement remain undisclosed, the collaboration marks a strategic deepening of their existing relationship, which began in 2023. The expansion aims to provide more comprehensive data insights to support the commercial value of BLAST’s diverse event portfolio.

Under the terms of the renewed deal, Shikenso Analytics will broaden its analytical scope to cover a wider array of BLAST competitions. This includes monitoring brand visibility and performance metrics across major properties such as BLAST Premier, the BLAST.tv Austin Major, BLAST Slam, BLAST R6, and various titles within the RLCS and FNCS circuits. The firm utilizes an AI-driven platform to track brand exposure, placement, and visibility, alongside social media and live stream chat engagement, to quantify the impact of sponsorships.

This partnership underscores the growing industry demand for rapid, data-backed insights into sponsorship efficacy within the competitive gaming sector. By integrating these analytics, BLAST intends to enhance the value proposition offered to its commercial partners. Shikenso Analytics continues to maintain a significant footprint in the esports ecosystem, counting numerous prominent organizations, tournament operators, and brands among its client base, further solidifying its role as a key provider of sponsorship measurement solutions in the global esports market.