ReportDeNA Co., Ltd
Integrated Report: Value Creation Story 2023
29 Sept 202395 pages~96 min full read
DeNA is pivoting from a hit-driven gaming model to a diversified 'Serve' strategy, focusing on healthcare, digital transformation, and urban development to ensure long-term sustainable growth.
See it on page 22The Healthcare & Medical segment is a primary growth engine, targeting ¥20 billion in revenue by FY2024 by leveraging a health database of 18 million people and medical IoT expansion.
See it on page 61Consolidated revenue for FY2022 reached ¥134.9 billion, with the gaming segment experiencing declines that are now being addressed through a global pipeline of major IP partnerships with Nintendo and Shueisha.
See it on page 92The Live Streaming segment has emerged as a key revenue driver, specifically bolstered by the performance of the Vtuber application IRIAM.
See it on page 55DeNA’s corporate governance structure includes a board with 43% independent representation and a performance-linked compensation system designed to align management with shareholder interests.
See it on page 71The company is utilizing internal mobility and autonomous career development programs to reallocate its workforce across its expanding portfolio of sports, AI, and healthcare initiatives.
See it on page 44DeNA is undergoing a fundamental strategic evolution, transitioning from a primary focus on entertainment and gaming toward a diversified "Serve" approach that addresses complex social issues. This shift leverages the company’s core competencies in internet technology and artificial intelligence to drive growth across healthcare, medical digital transformation, and urban development. While the capital market historically viewed the organization as a hit-driven game company, the current strategy emphasizes a multi-segment portfolio designed for sustainable, long-term value creation. This transformation is centered in Japan, particularly through its "Home Base" in Yokohama, but maintains a global reach through international medical platforms and strategic intellectual property partnerships.
Financial performance in FY2022 reflects this transition, with consolidated revenue reaching ¥134.9 billion. While the game segment faced revenue declines, prompting a shift toward a global pipeline of major IP and partnerships with Nintendo and Shueisha, other sectors showed robust growth. The Live Streaming segment, bolstered by the Vtuber app IRIAM, and the Healthcare & Medical segment, driven by the expansion of the "Join" communication platform and a health database covering 18 million people, have become significant growth engines. The company aims for ¥20 billion in healthcare revenue by FY2024, utilizing M&A and medical IoT to capture a domestic market potential valued in the hundreds of billions of yen.
The organizational structure supports this diversification through a sophisticated human capital strategy and a rigorous governance framework. DeNA emphasizes autonomous career development and internal mobility to optimize its workforce across sports, AI, and healthcare initiatives. Governance is maintained through a board with 43% independent representation and a performance-linked compensation structure that aligns management incentives with shareholder interests. Furthermore, the company has integrated sustainability and risk management into its core operations, monitoring climate-related emissions and maintaining robust cybersecurity protocols to protect its expanding digital and medical data ecosystems.
