Sega Sammy Management Meeting 2023

Sega Sammy is currently navigating a transitional phase defined by steady growth in its core entertainment and gaming machine sectors, tempered by a strategic recalibration following performance shortfalls in its European studios. To address these regional challenges, the company is implementing comprehensive structural reforms, which include the cancellation of underperforming projects, the optimization of fixed costs, and the introduction of more rigorous development oversight. These measures are designed to stabilize the portfolio and ensure that future investments align more closely with global market demands.

The central growth strategy focuses on the globalization of mainstay intellectual properties, such as Persona and Like a Dragon, through simultaneous multi-platform releases and transmedia expansion. This approach is supported by a significant 100 billion yen investment commitment over five years, which includes the acquisition of Rovio to bolster mobile capabilities and accelerate the development of high-budget Super Games. By leveraging these established franchises alongside the revitalization of legacy titles like Crazy Taxi and Shinobi, the company aims to secure long-term revenue stability.

Geographically, the strategy emphasizes a worldwide reach, utilizing partnerships in China and broader international distribution to maximize the impact of its core assets. By shifting toward a more disciplined project assessment process and prioritizing high-potential mobile and console titles, the organization is positioning itself to mitigate past governance issues while fostering a more resilient and scalable development pipeline. This multifaceted approach underscores a commitment to transforming legacy strengths into a modern, globally competitive entertainment powerhouse.