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Sega Sammy Holdings
Sega Sammy Holdings experienced a significant increase in sales and income during the first quarter of the fiscal year ending March 2014, primarily driven by strong performance in the Pachislot and Pachinko Machines Business and the digital games sector. The release of the major pachislot title Pachislot Hokuto No Ken Chapter of Resurrection served as a primary catalyst for growth in the machine sales segment. Simultaneously, the Consumer Business returned to profitability, bolstered by the sustained success of the PC online game Phantasy Star Online 2, which reached 2.5 million cumulative downloads, and the rapid adoption of the smartphone title Puyopuyo!! Quest, which surpassed 3 million downloads by late July 2013.
Operational expenditures saw notable shifts during this period. Research and development costs rose across both the Consumer and Pachislot/Pachinko segments, while capital expenditures increased significantly due to land acquisition for a complex development project in Busan, South Korea. Depreciation also trended upward, reflecting the operational commencement of new manufacturing and distribution facilities established in September 2012. Despite these investments, the company maintained a cautious stance regarding its full-year financial forecasts, noting that while first-quarter operating income exceeded initial projections, the concentration of major title releases in the first half of the year necessitates further observation of second-quarter trends before considering any formal revisions.
The company’s broader portfolio showed mixed results across other segments. The Amusement Machine Sales Business recorded an operating loss due to a lack of major title launches, though performance remained aligned with initial internal forecasts. Conversely, the Amusement Center Operations Business saw a decline in sales despite an increase in income, attributed to sluggish same-store sales in domestic facilities. Looking ahead, the company continues to advance its resort complex development in Incheon, with a target opening date of 2016 and the recent integration of casino operations through a joint venture.
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Sega Sammy Holdings · 2026