Report

Save Point 2024: Recapping the Year’s Biggest Trends on Live Streaming

1 January 202454 pages5,356 words

Summary

The live‑streaming landscape in 2024 was defined by rapid platform diversification and the rise of cross‑platform broadcasting, which together reshaped how audiences consume both gaming and non‑gaming content. Kick surged by 176 % to deliver 1.7 billion hours of viewership, propelled by marquee events such as the 1.4 million‑viewer “Stream Fighters 3.” New entrants from Korea, including Chzzk and SOOP Korea, contributed tens of millions of hours and helped elevate titles like League of Legends and Minecraft to the top of platform charts. Simulcasting became the dominant distribution model, generating concurrent‑viewer gains ranging from 148 % to 491 % for leading creators, while the majority of top streamers now broadcast on multiple services simultaneously. Co‑streaming emerged as the primary driver of esports engagement, accounting for 44.4 % of all esports viewership and roughly 1.2 billion hours watched. Signature events such as the Twitch Rivals “Hunt & Run” derived nearly all of their watch time from co‑streams, prompting organizers and brands to allocate substantial budgets toward high‑profile personalities who add commentary and community interaction. This collaborative format has become a cornerstone of audience growth and monetisation strategies across the sector. Creator influence extended beyond traditional gaming, with Kai Cenat’s 185 million‑hour IRL marathon on Kick and IShowSpeed’s 47 million‑hour output highlighting the power of individual personalities. The year also saw a surge in VTuber viewership, exemplified by Usada Pekora, and strong performance from legacy titles such as Dragon’s Dogma 2, which amassed

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Save Point 2024: Recapping the Year’s Biggest Trends on Live Streaming

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