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The Esports Advocate
Traditional sports-related companies are streamlining their direct ownership of esports properties.
The Los Angeles-based esports organization Counter Logic Gaming (CLG) underwent a significant structural transition in April 2023, resulting in the shutdown of its primary operations and the transfer of its League of Legends Championship Series (LCS) team to NRG Esports. This move reflects a broader industry trend where traditional sports-related entities are divesting from direct ownership of esports properties. Madison Square Garden Entertainment (MSGE), the former parent company of CLG, transitioned from a controlling interest to a noncontrolling minority equity stake in the newly combined NRG-CLG entity.
While the LCS team was integrated into NRG, MSGE maintained its commitment to the NBA 2K League by continuing to operate its franchise, Knicks Gaming. The organizational restructuring was accompanied by a series of layoffs affecting staff across various departments, including personnel associated with rosters in Valorant, Counter-Strike: Global Offensive, and Apex Legends, as well as content creators and fighting game competitors.
The information is based on industry reporting and official statements regarding the consolidation of assets. The transition highlights the ongoing volatility in the esports sector, characterized by operational streamlining and the consolidation of competitive assets to ensure long-term sustainability. Despite the significant reduction in its esports footprint, MSGE’s retention of its NBA 2K League team underscores a strategic preference for specific, league-affiliated gaming properties over broader, multi-title esports operations.
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The Esports Advocate · 2026
The Esports Advocate · 2026
Jason Schreier · 2026