Phantom Liberty: Business Highlights

Key insights

6 takeaways

01
Cyberpunk 2077 has reached a total of 25 million copies sold, with the Phantom Liberty expansion contributing 3 million units in its first week.See it on page 10
02
The Phantom Liberty expansion required a total investment of 370 million PLN, split between 275 million PLN in production costs and 95 million PLN in marketing.See it on page 14
03
Market penetration for the franchise is led by North America (35.9%) and Europe (35.1%), with Asia accounting for 23.1% of sales.See it on page 11
04
The expansion successfully rehabilitated the brand's reputation, achieving Metacritic scores of 88–90 and an 88% positive rating in recent Steam reviews.See it on page 8
05
CD PROJEKT has reached a cumulative milestone of 100 million units sold across its entire portfolio of major franchises.See it on page 10
06
The company is leveraging the success of Phantom Liberty to scale operations in Boston and Vancouver for the development of the next franchise installment, Project Orion.See it on page 16

Summary

This business summary outlines the commercial performance and strategic trajectory of the Cyberpunk 2077 franchise following the release of the Phantom Liberty expansion. The primary objective is to demonstrate the successful revitalization of the franchise, evidenced by strong critical reception, high player engagement, and robust sales figures. The data confirms that the expansion served as a pivotal moment for the brand, effectively transitioning the title from its initial launch challenges to a widely acclaimed status within the gaming industry.

Key performance indicators highlight that Cyberpunk 2077 has achieved 25 million total copies sold, with the Phantom Liberty expansion contributing 3 million units within its first week of release. Market penetration is geographically diverse, with North America and Europe accounting for the largest shares of sales at 35.9% and 35.1%, respectively, followed by Asia at 23.1%. Critical reception has been overwhelmingly positive, with Metacritic scores ranging between 88 and 90 across major platforms. Furthermore, user sentiment on Steam reflects this recovery, with 88% of recent player reviews categorized as positive.

The development of the project involved a significant commitment of resources, utilizing 360 developers and incurring production expenditures of 275 million PLN, alongside 95 million PLN in marketing costs. Beyond the immediate success of the expansion, the company is leveraging this momentum to fuel the broader franchise, including the development of Project Orion and the expansion of its North American operations in Boston and Vancouver. This strategic focus on long-term brand equity is supported by the broader success of the CD PROJEKT portfolio, which has reached a cumulative milestone of 100 million units sold across its major franchises.