Strategy of the CD PROJEKT Capital Group for the Years 2016-2021

Key insights

6 takeaways

01
CD PROJEKT aims to release Cyberpunk 2077 and one additional AAA RPG between 2017 and 2021.See it on page 5
02
The company plans to nearly double its total development workforce to support its expansion goals.See it on page 4
03
The strategy involves establishing four distinct development teams to target new market segments and expanding international physical presence.See it on page 4
04
CD PROJEKT will leverage its proprietary REDengine and GOG Galaxy technologies to create a self-sustaining ecosystem between its development studio and digital storefront.See it on page 2
05
GOG.com will scale its platform by integrating advanced networking for multiplayer features and increasing the availability of major third-party releases.See it on page 2
06
The company intends to expand its flagship intellectual properties into broader entertainment media to achieve global brand awareness and critical sales mass.See it on page 4

Summary

The CD PROJEKT Capital Group’s 2016–2021 strategy outlines a roadmap for maintaining its position as a premier global video game developer and digital distributor. The core thesis centers on leveraging the synergy between its internal development studio, CD PROJEKT RED, and its digital storefront, GOG.com, to create high-quality, narrative-driven role-playing games (RPGs) while maintaining creative and financial independence. The strategy emphasizes a "boutique" approach to game development, prioritizing long-term quality over short-term profit, and utilizing proprietary technology like the REDengine and GOG Galaxy to foster a self-sustaining ecosystem.

Key operational objectives for the 2017–2021 period include the release of the highly anticipated title Cyberpunk 2077 and an additional AAA RPG, alongside a near-doubling of the development workforce. The company plans to establish four distinct development teams to explore new market segments and expand its physical presence through new international branches. Simultaneously, GOG.com aims to scale its platform by integrating advanced networking technologies to support multiplayer features for future CD PROJEKT RED titles and increasing the global availability of major third-party releases.

The strategy is underpinned by a commitment to fair business practices, tolerance, and direct engagement with the gaming community. By focusing on flagship intellectual properties and expanding them into broader entertainment media, the company seeks to achieve global brand awareness and critical sales mass. This forward-looking plan relies on the continued integration of its development and distribution segments, ensuring that technological advancements in GOG Galaxy directly enhance the user experience for players of CD PROJEKT RED’s upcoming portfolio.