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CD Projekt
CD PROJEKT demonstrated strong financial growth during the third quarter of 2020, characterized by a 60 percent year-over-year increase in consolidated net profit, which reached 23 million PLN. Total sales revenues for the period amounted to 105 million PLN. These financial results were primarily driven by the continued commercial success of The Witcher franchise, particularly The Witcher 3 and its expansions, alongside robust performance from the GWENT and Thronebreaker titles. Additionally, the GOG.com platform recorded a nearly 25 percent increase in sales compared to the same period in 2019.
Operational focus during this quarter centered on the final development stages and promotional efforts for Cyberpunk 2077, which was slated for a December 10 release. Development expenditures for the quarter totaled 52 million PLN, bringing the cumulative investment in development projects to 523 million PLN. The company intensified its marketing strategy through extensive media hands-on sessions and high-engagement digital content, including a final trailer that garnered nearly 23 million views within three days of its debut.
The company’s strategic outlook remains heavily tied to the successful launch of its newest intellectual property. To maximize market penetration, management established several high-profile brand collaborations with partners such as Porsche, Nvidia, Adidas, and Sprite. By leveraging the established momentum of its existing portfolio and the significant anticipation surrounding the upcoming release, the organization maintained a positive trajectory throughout the third quarter of 2020, positioning itself for a major commercial milestone at the end of the year.
CD Projekt · 2019