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NEXON Co.
Nexon achieved significant financial growth during the third quarter of 2013, reporting revenues of ¥39.9 billion and operating income of ¥16.2 billion. These figures represent year-over-year increases of 64% and 53%, respectively, bolstered by successful content updates in Korea and China alongside favorable foreign exchange tailwinds from a weakening Japanese yen. Despite these gains, the company faces a complex transition period characterized by a decline in monthly active users for core PC titles and a strategic shift toward the mobile sector, which currently operates at lower margins.
Performance across key franchises remains mixed. While MapleStory and Dungeon&Fighter demonstrated improved monetization through higher pay rates and average revenue per user, the latter experienced a dip in active users in China, partially attributed to rigorous anti-cheating initiatives and content release cycles. Management views these developments as temporary, emphasizing the long-term stability of these flagship assets. Meanwhile, the company is actively diversifying its portfolio, focusing on the distribution of Dota 2 in Korea and preparing for PC café monetization, while leveraging FIFA Online 3 to drive regional growth.
Looking toward the future, Nexon is prioritizing a dual-platform strategy that integrates its established free-to-play expertise with strategic investments in Western development studios. Profitability is currently under pressure due to elevated marketing and operational expenses associated with new product launches and a shifting revenue mix. Although net income has been impacted by one-time tax adjustments and currency translation effects, the company remains committed to scaling its mobile presence and expanding its global footprint. The outlook for the final quarter of 2013 remains cautious, with expectations for seasonal fluctuations across North American, European, and Japanese markets.
NEXON Co. · 2014