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NEXON Co.
Nexon achieved record-breaking financial results in the second quarter of 2017, generating ¥47.1 billion in revenue and ¥16.3 billion in operating income. These figures surpassed the company’s initial guidance, largely fueled by the enduring popularity of Dungeon&Fighter within the Chinese market. This performance underscores the efficacy of a business model centered on long-term player engagement and consistent live operations, which remains the primary driver of the company’s current growth trajectory.
Looking toward the third quarter, the company anticipates continued year-on-year revenue expansion, supported by the introduction of new titles such as LawBreakers and Dark Avenger 3. While management projects an operating income increase between 9% and 26%, they acknowledge that this growth will be tempered by rising expenditures in marketing, human resources, and variable costs. The company is prioritizing player retention for these new releases and is actively evaluating the potential for eSports integration, noting that while the sector is highly mature in Korea, it remains in a nascent stage across Western markets.
The broader strategic outlook reflects a shift toward the convergence of PC and mobile gaming platforms, moving away from a rigid focus on specific revenue ratios between the two segments. Early performance metrics for Dark Avenger 3 indicate it is tracking alongside previous successes like HIT, reinforcing confidence in the company’s mobile development capabilities. With a projected full-year tax rate of approximately 20%, the organization remains committed to a strategy of global development partnerships and a robust pipeline of new content to sustain its competitive position in the evolving international gaming landscape.
NEXON Co. · 2016