MLBB Championship Tour AMER 2026: Debut Season Viewership

The 2026 debut of the Mobile Legends: Bang Bang Championship Tour Americas (AMER) marked a significant expansion for the franchise into the Western market, achieving viewership figures that eclipsed several established tier‑2 leagues such as the LCS, LPL and EMEA Masters. Average concurrent viewers and total watch hours for AMER surpassed those of its rivals, underscoring a robust regional appetite for mobile esports.

Peak attendance reached 62 345 during the Swiss Stage Week 1 match between Alpha7 Esports and 9z Team, while the Grand Final attracted 36 118 viewers, ranking ninth among all Mobile Legends events worldwide. These numbers demonstrate that AMER not only attracted high‑volume audiences but also maintained competitive engagement across its entire season.

TikTok emerged as the dominant streaming platform, accounting for nearly 75 % of total watch time and achieving peaks above 60 k concurrent viewers. English remained the primary broadcast language, with Indonesian as a secondary option, reflecting the platform’s global reach and the diverse linguistic composition of its audience.

The tour’s performance against more mature leagues, including Singapore’s MTC, highlights TikTok’s growing influence in mobile esports and validates the strategic decision to launch a dedicated Americas circuit. Overall, AMER’s 2026 season established a new benchmark for viewership in the mobile esports arena and positioned Mobile Legends as a leading competitive title across North America, Latin America, and the Caribbean.