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Modern Times Group
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The company utilizes the Flow platform for shared data and cross-promotion. This model emphasizes long-term player retention and recurring revenue streams.
Core Strategy. The business model centers on Games as a Service across strategy, word, and simulation titles.
Modern Times Group has successfully transitioned into a pure-play gaming entity, marking a strategic pivot defined by the divestment of ESL Gaming and a renewed focus on scaling evergreen mobile franchises. By prioritizing a Games as a Service model, the company emphasizes long-term player retention and recurring revenue streams. This operational shift is supported by the Flow platform, an internal technological ecosystem that integrates shared data, automated marketing tools, and cross-promotion capabilities to drive organic growth across a diverse portfolio of strategy, word, and simulation titles.
The company’s growth strategy relies on a dual approach of organic expansion and disciplined mergers and acquisitions. By leveraging specialized studios such as InnoGames, PlaySimple, Hutch, and Ninja Kiwi, the organization maintains a stable revenue base while utilizing centralized marketing infrastructure to optimize user acquisition costs. Tools like the Creative Administration Tool and Marketing API enable precise lifetime value predictions and efficient cohort management, ensuring that performance marketing remains both scalable and profitable.
Financial projections through 2025 reflect a robust outlook, with an anticipated organic revenue compound annual growth rate of 7–10%. The company targets an adjusted EBITDA margin of 23–25% and a consistent cash conversion rate of 50–60%. These metrics are designed to provide the necessary liquidity to fund further value-accretive acquisitions or continued shareholder distributions. With a strong balance sheet and a focus on data-driven LiveOps, the organization aims to double its EBITDA by 2025, solidifying its position as a high-performance player in the global mobile gaming market.
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Modern Times Group · 2026
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