MIXI FY2024 Financial Results Briefing Materials

MIXI maintains a stable financial trajectory, reporting net sales of 146.8 billion yen for fiscal year 2024. While the core digital entertainment segment experienced a 5.9% decline in sales due to reduced average revenue per user within the Monster Strike franchise, the company successfully offset these pressures through significant growth in its sports and lifestyle divisions. The sports segment emerged as a primary growth engine, recording a 12.9% increase in sales and a substantial 258.9% rise in EBITDA. Simultaneously, the lifestyle segment benefited from the continued global scaling of the FamilyAlbum subscription service, which now draws 38.7% of its user base from international markets.

Strategic priorities for fiscal year 2025 center on revitalizing the digital entertainment portfolio through domestic investment and expansion into emerging markets such as India, alongside the international rollout of social betting services in Australia. The company forecasts net sales of 147 billion yen and an operating income of 18.5 billion yen. This outlook is supported by a disciplined capital allocation strategy designed to improve return on equity and enhance overall corporate value. By optimizing its business portfolio and pursuing aggressive mergers and acquisitions, the company aims to balance upfront investments in new growth areas with consistent profitability.

Commitment to shareholder value remains a central pillar of the corporate strategy, evidenced by a target total return ratio of 100% or more. This includes a planned annual dividend of 110 yen per share and a 7.5 billion yen share repurchase program. Through a combination of global expansion, business innovation, and rigorous cost management, the company seeks to transition from its reliance on legacy gaming assets toward a more diversified and sustainable model spanning digital entertainment, sports betting, and lifestyle services.