MIXI FY2024 Q3 Financial Results Briefing Session: Q&A

MIXI’s fiscal year 2024 third-quarter financial briefing addresses strategic adjustments to operational costs and market performance within the digital entertainment segment. The primary objective of the session was to clarify the rationale behind the company’s revised earnings forecast and to explain the underlying trends driving the performance of its flagship title, Monster Strike. The company successfully improved profitability by withdrawing from and disposing of five underperforming titles within the Monster Strike series, resulting in an estimated 1.5 billion yen reduction in operating costs.

Market dynamics in the mobile gaming sector show a clear trend toward polarization, where major titles capture the majority of engagement while smaller projects struggle to maintain traction. Monster Strike has successfully navigated this environment by leveraging its internal cash flow to fund significant milestone investments, such as its 10th-anniversary campaign. While collaboration events with popular intellectual properties remain a viable tool for boosting monthly active users, the company has demonstrated an increasing ability to drive user enthusiasm and maintain a stable player base through independent operational measures that do not rely exclusively on external partnerships.

Looking ahead, the company maintains a cautious stance regarding potential financial volatility. The current revised forecast does not account for potential losses from affiliated companies, as these figures remain unconfirmed. Management intends to issue further updates once the financial impact of these affiliates is finalized. By balancing aggressive cost-cutting measures with a focus on sustaining long-term user engagement for its core assets, the company aims to stabilize its business results heading into the next fiscal year.