Global Top Mobile Games: March 2025

The report analyzes global mobile game performance in March 2025, focusing on advertising spend, revenue generation, and download volumes across the App Store and Google Play. Scopely’s $3.5 billion acquisition of Niantic’s Pokémon IP is highlighted as a major industry event, with MONOPOLY GO maintaining top advertising and revenue positions on both platforms. Advertising data show that video creatives dominate, with 73 % of MONOPOLY GO’s ads and 74 % for Slack Off Survivor, predominantly in landscape or portrait formats respectively. Language distribution reflects regional targeting: English and Spanish for MONOPOLY GO, Traditional Chinese for Slack Off Survivor.

Revenue figures reveal that Royal Match reclaimed the App Store’s top spot with $78 million in March, a 13 % month‑over‑month rise. PUBG MOBILE and Uma Musume: Pretty Derby also posted significant gains, 76 % and 82 % increases respectively. On Google Play, MONOPOLY GO topped revenue charts with $46 million (18 % growth), while Mobile Legends: Bang Bang added 30 % month‑over‑month.

Download trends indicate that Block Blast! remained the highest on the App Store with 9 million downloads, while Word Search Explorer led new download growth at 2 million. On Google Play, Ludo King achieved 16 million downloads and Brainy Prankster surpassed 11 million, driven largely by U.S. and Brazilian users. The data cover worldwide markets for March 2025, derived from SocialPeta’s aggregated advertising and app store analytics.