MadHouse TV to Broadcast Brazilian League of Legends Championship Competitions

Key insights

6 takeaways

01
MadHouse TV has secured the broadcasting rights for the 2026 Brazilian League of Legends Championship (CBLOL).
02
The channel's debut coverage of the 2026 CBLOL season is scheduled to begin on January 17, 2026, at 1 p.m. local time.
03
MadHouse TV is a collaborative content creation project established between the Podpah Group and FURIA, which officially launched in March 2025.
04
The broadcast lineup for the debut event includes five matches featuring teams such as paiN, Vivo Keyd Stars, Fluxo, FURIA, LOUD, LOS, and Leviatan.
05
The broadcast will feature a team of influencers and former players, including Mucalol, Kennzy, Luma, and Shini, with additional live coverage from the CBLOL Arena by Thiago Sem T and Noobzin.
06
MadHouse TV distributes its content across YouTube and Twitch, having previously broadcast events such as the 2025 Esports World Cup and FISSURE Playground #2.

Summary

MadHouse TV, a Brazil-based content creation entity formed through a partnership between the Podpah Group and FURIA, has secured the broadcasting rights for the Brazilian League of Legends Championship (CBLOL). This expansion marks a strategic move for the channel, which previously focused on events such as the Kings League Brazil and the Esports World Cup 2025. The initiative aims to leverage the channel’s established content model to engage the extensive League of Legends fanbase within the region.

The inaugural broadcast is scheduled for January 17, 2026, featuring a full slate of competitive matches. The production will integrate a mix of influencers and former professional players, including Mucalol, Kennzy, Luma, and Shini, with additional on-site coverage provided by Thiago Sem T and Noobzin at the CBLOL Arena. The channel plans to maintain its established broadcast standards across its primary distribution platforms, YouTube and Twitch.

This development highlights the ongoing professionalization and diversification of esports media in Brazil. By incorporating CBLOL into its portfolio alongside Counter-Strike 2, MadHouse TV is positioning itself as a significant hub for both traditional and electronic sports coverage. The move underscores the continued growth of the Brazilian esports ecosystem and the increasing demand for specialized, personality-driven broadcast experiences for major competitive titles.