KRAFTON Investor Relations Presentation: August 2021

The global gaming landscape is currently defined by the rapid ascent of the battle royale genre, which achieved a valuation of $14.7 billion by 2020 and accounted for nearly 30 percent of total industry growth over the preceding three years. Central to this expansion is the PUBG intellectual property, which stands as one of the best-selling franchises in history with over 1 billion cumulative downloads. By employing a robust Games-as-a-Service model, the company sustains long-term player engagement through consistent content updates, strategic esports integration, and deep market penetration across India and the MENA region.

Financial performance remains strong, evidenced by Q2 2021 revenues of KRW 459.3 billion, bolstered by high-performing mobile and PC segments. This fiscal stability provides the foundation for an aggressive growth strategy centered on scaling the PUBG Universe across diverse entertainment formats. The company is actively diversifying its portfolio by investing in new creative intellectual properties and leveraging advanced publishing technologies to maintain its competitive edge in an increasingly crowded interactive media sector.

Technological innovation serves as a primary pillar for future development, with a specific focus on deep learning and the creation of immersive virtual worlds. By integrating artificial intelligence—such as the development of virtual friends—and optimizing mobile experiences, the company aims to transition from a traditional game developer into a leader in interactive virtual environments. This strategic pivot toward data-driven publishing and original IP expansion is designed to ensure sustained growth and market leadership as the global gaming industry continues to evolve toward more complex, interconnected digital ecosystems.