KRAFTON Investor Relations Presentation: August 2025

Key insights

6 takeaways

01
Krafton has set a strategic goal to reach KRW 7 trillion in revenue and double its corporate value by fiscal year 2029.See it on page 4
02
H1 2025 financial performance reached record highs with revenue of KRW 1.53 trillion (up 11.9% YoY) and operating profit of KRW 703.3 billion (up 9.5% YoY).See it on page 13
03
Q2 2025 saw a sequential decline in revenue and operating profit due to rising personnel, marketing, and commission costs, as well as foreign exchange-related non-operating losses.See it on page 20
04
The current development pipeline consists of 13 games across four categories, supported by a strong balance sheet with total equity of KRW 6.84 trillion as of Q2 2025.See it on page 18
05
Growth strategy focuses on leveraging the PUBG IP, expanding the BGMI title in India, and diversifying the portfolio through acquisitions like Eleventh Hour Games.See it on page 4
06
Operational efforts include integrating AI-driven development tools and utilizing influencer-led viral marketing to deepen engagement with global player communities.See it on page 9

Summary

Krafton’s strategic roadmap for 2025 and beyond centers on achieving KRW 7 trillion in revenue and doubling corporate value by fiscal year 2029. The company aims to reach these milestones by leveraging the PUBG intellectual property franchise while simultaneously diversifying its portfolio through new IP investments and global publishing initiatives. The current development pipeline includes 13 games across four distinct categories, ranging from established genre champions to experimental projects designed to pioneer new gameplay experiences.

Financial performance for the first half of 2025 reflects a period of record-setting growth, with revenue reaching KRW 1.53 trillion, an 11.9% increase compared to the same period in 2024. Operating profit also hit a record high of KRW 703.3 billion, representing a 9.5% year-over-year growth. Despite these gains, the second quarter of 2025 saw a sequential decline in both revenue and operating profit, attributed to increased personnel, marketing, and commission expenses, alongside significant non-operating losses linked to foreign exchange fluctuations.

The company’s operational strategy emphasizes deep integration with global player communities, particularly through influencer-led viral marketing and localized content strategies in regions such as India, where the BGMI title remains a primary growth driver. Furthermore, Krafton is actively reinforcing its technical foundation by integrating AI-driven development tools and expanding its studio network through strategic acquisitions and minority investments. These efforts are supported by a robust balance sheet, with total equity standing at KRW 6.84 trillion as of the second quarter of 2025. The company continues to prioritize long-term franchise development, exemplified by the ongoing expansion of inZOI and the acquisition of studios like Eleventh Hour Games to bolster its ARPG capabilities.