KRAFTON Investor Presentation: September 2025

Key insights

6 takeaways

01
Krafton aims to reach KRW 7 trillion in revenue by 2029, targeting KRW 4 trillion from the PUBG franchise and KRW 3 trillion from new intellectual properties.See it on page 4
02
H1 2025 financial performance hit record highs with KRW 1.536 trillion in revenue (11.9% YoY growth) and KRW 703.3 billion in operating profit (9.5% YoY growth).See it on page 13
03
Q2 2025 net profit declined to KRW 15.5 billion, primarily due to foreign exchange losses and rising operating expenses.See it on page 21
04
The company is actively expanding its development pipeline, which currently includes 13 games across four categories, bolstered by the recent acquisition of Eleventh Hour Games.See it on page 7
05
Krafton is prioritizing AI integration to improve operational efficiency and gameplay, evidenced by their production of game-specific AI benchmarks and research papers.See it on page 16
06
The global publishing strategy focuses on community-driven engagement, highlighted by the successful influencer-led rollout of the title inZOI across North America, Europe, and Asia.See it on page 10

Summary

Krafton’s September 2025 investor presentation outlines a strategic roadmap to achieve KRW 7 trillion in revenue and double its corporate value by fiscal year 2029. The company’s growth strategy centers on a dual-track approach: maximizing the long-term potential of the PUBG intellectual property and aggressively expanding its global publishing portfolio to discover new franchise hits. The company aims to generate KRW 4 trillion from the PUBG franchise and KRW 3 trillion from new intellectual properties within the next five years.

Financial performance for the first half of 2025 reflects strong momentum, with record-high half-year revenue of KRW 1.536 trillion, an 11.9% increase year-over-year. Operating profit also reached a record high of KRW 703.3 billion, representing a 9.5% year-over-year growth. Despite these gains, the second quarter of 2025 saw a decline in net profit to KRW 15.5 billion, largely attributed to foreign exchange-related losses and increased operating expenses. The company maintains a robust balance sheet with KRW 6.84 trillion in total equity.

The global publishing strategy emphasizes community-driven engagement and regional localization. A key success case is the title inZOI, which achieved significant global reach through voluntary influencer participation across North America, Europe, and Asia. To sustain this growth, Krafton is actively expanding its development capabilities through studio acquisitions and minority investments, including the recent acquisition of Eleventh Hour Games. The current pipeline includes 13 games in development across four distinct categories, ranging from established genres to pioneering new gameplay experiences.

Technological innovation, particularly in artificial intelligence, remains a core pillar of the company’s future-proofing efforts. Krafton has demonstrated its commitment to AI research through numerous accepted papers at top-tier global conferences and the development of game-specific AI benchmarks. These advancements are intended to enhance gameplay experiences and operational efficiency, supporting the company’s broader goal of fostering long-term, beloved gaming franchises on a global scale.