Interview mit Nina Kiel: Einblicke in die Arbeit als Head of Diversity & Inclusion bei Flying Sheep Studios

The provided interview explores the role and implementation of Diversity, Equity, and Inclusion (DEI) initiatives within the German video game industry, specifically focusing on the experiences of a dedicated DEI lead at a mid-sized studio. The primary thesis posits that effective DEI work must be integrated into the core of a company’s culture and development processes rather than treated as a peripheral marketing tool or a luxury. By embedding DEI expertise directly into project management and human resources, studios can foster more inclusive work environments and create more accessible, representative gaming products.

Key findings indicate that while consumer demand for diversity is rising, many small and medium-sized enterprises remain hesitant to invest in permanent DEI roles due to perceived costs and a lack of awareness regarding long-term benefits. Successful implementation requires a combination of structural changes—such as revising hiring processes, ensuring office accessibility, and addressing internal power imbalances—and proactive, voluntary employee engagement. The analysis highlights that integrating DEI specialists early in the development cycle is critical; late-stage adjustments are often costly and ineffective at addressing deeply ingrained biases.

The scope of the discussion covers the German games sector, emphasizing the challenges of resource constraints and the necessity of moving beyond superficial commitments. Methodologically, the insights are derived from a qualitative interview reflecting on a year of practical experience at Flying Sheep Studios. The conclusion emphasizes that a sustainable, fair industry requires shifting from performative gestures to concrete, long-term investments in employee well-being. Ultimately, the analysis suggests that prioritizing diverse, inclusive teams is not only a social imperative but also an economic advantage that improves employee retention, productivity, and global market readiness.