Influencer marketing: The ultimate management tool

[Music] hello everyone thank you very much for coming to the trek I know it's been a long day you're all tired but I promise that my speech will not take that long and I will do my best to provide you with hopefully the content that you will find applicable to your businesses thank you very much Andrew for for such a nice introduction appreciated so this is my colleague Maxime he's distributing some forms I will explain what to do with them so right my name is Dimitri I'm chief marketing officer aids or camo be Souls Orca is a creative mobile performance agency we provide user acquisition services for game developers and influencer marketing is one of the services that we provide so we started

it all in 2017 we had only one manager dedicated to influencer marketing now we have the team of 16 managers we worked with influencers with thousands of influencers globally and all services are trusted by the largest developers such as big sonic player iam game inside game loft where gaming zip Club and many many others so my speech is also a research so once we hear trigger word please answer your question I will analyze your answers and send you the white paper later on so yeah the influencer marketing so you all know that users are pretty much tired of seeing this in numerous number of ads everywhere influencer marketing is not a silver bullet but it is something that users still consider as a good advertising option the concept of influencer marketing is based on the assumption that users are more likely to

make purchasing decisions based on the recommendations they get from influences or celebrities on social media so today almost all routines tend to be automated and here I'm talking about services and platforms that try to automate the process of influencer marketing management but they use all those things like artificial intelligence machine learning Big Data and stuff like that but still it's not enough for clients to cover all their goals and needs so influencer marketing still has enough work enough manual work to do and here comes my first question so what do you prefer or would prefer for working with influencers whether an agency I planned for him or an in-house team so please answer it on those forums that were distributed to you so what do you prefer

or would prefer for working with influencers agency platform or in-house team perfect perfect thank you very much so and I would like to start with agencies so they're about strategy flexibility and self-reliance so once you want to have this long-term strategy influence marketing to get this long-term influencer marketing strategy for a game agencies will definitely be able to help you with that so they're flexible and accounting is one of the strongest parts of working with agencies so there is a like if there are any issues like to edit rearrange or even cancel campaign agencies will help you with their solutions and what is more they cover all those things connected with fraud and payments which is very important they are safe reliance so there is no need for clients to stand behind the agency's back so agency controls all the steps from the very beginning till the execution of the campaign while clients receive fully

customized reports on the requests platforms they run automation choice and simplicity there they're a bit more automatic rather than agencies so you can log in you can communicate with influencers through the interface in your computer so they also provide this wide range of small-and-mid-sized influences so you'll be able so you'll be able to find the one that you were looking for it but just one thing be ready that you will not you will hardly find any celebrity or star in the in the platform they they do not they prefer to not work with platforms so the simplicity so as a rule platforms have this user-friendly interface so it's a piece of it will be a piece of cake for you to log in and to launch the campaign on your own so these are the takeaways so once you choose an agency you get this home processes

professional expertise and content assistant once you choose the platform you will you will get this ultimate automated processes but you will you will face the self expertise and self creativity so here comes my second question it's about automation so which automation type do you choose or would rather choose for making in first marketing campaigns happen whether a self-service platform full-service platform or semi service platform self-service platform full service one or a semi service thank you thank you very much so a couple of words about self-service platforms so they're about custom content influenced a matchup and as review so client can really impact on

the production process by made by mentioning all the details on a break on a brief making sure that he or she will get appropriate integration so cleanse also can manage the communication with influencers in order to build the brand image with your own hands it takes a lot of time but all in all you'll be sure that you will get this proper integration exactly the one that you wanted so and you will get this ad review just in front of you in this in face they you will be able to check the ads before they run on air and very important for big brands and developers that care about which are bounded by all those legal restrictions and brain safety things full-service platforms so once you choose a full-service platform you get this team driven expertise

management tips and content assistance so you get this a dedicated team of customer success managers that like manage all your campaigns and there is nothing to worry about for you you get this managing tips so like for big guys like big sonic when you want to launch and split this long term campaign within couple of months so you'll definitely face the problem when you'll be in ego negotiating and setting things with influencers it costs a lot of time and developers love waste a lot of time but in case of working with full-service platforms you get this service team which will take care of that in content assistance we find it's very important and in the time when the content quality and volume is growing it's extremely important to have someone who will take care of content and commonly full-service approach implies resources for content creation and hiring creative

oriented specialists and these are the takeaways we find this ideal concept in Sami service platform that will unite automates data interpretation and experienced team of professionals working with it this kind of platforms should also have campaign dashboard customized reports direct payments supervised communication detailed beef management and Allinol staff campaign button so here comes my third question it's about financial and legal issues we all find very important for our businesses so which option would you choose or already chosen it's what the self made payments payments by agreement or alternative options if there are some and you use some please specify in the the forum thank you thank you very much thank you so as you've got acquainted

with market players automation solutions and other features I would like to say some words about one of the most important players of this game influences this is a influenced value pillar that contains key metrics you should keep in mind when choosing the one to work with and their corresponding topic constant quality stable views index and the number of subscribers so stable views index correspondent topic the number of subscribers and constant quality and here's our forecast about how the industry will change in terms of influences content approach and brands clients platforms relation so we think that fully automated services in platforms will not really be able to digest large campaigns with high budgets

so they will transform into a standalone data management technology stacks driven by professional expertise so the content quality and its volume is growing so promotion through influencers will require high level of in-house creative skills is a must distribution of content is becoming a piece of cake so easy that a 16 year boy a girl can become a to start with zero investments so the industry should care of talented creation creators by merging all services and data into influencer advocacy units thank you very much for your engagement and participation I will analyze your answers prepare concept solving solution for influencer marketing management and share our hypothesis with you and to conclude I want to say that ideal is a dream so let's keep on working hard finding the best possible options for influences and

gaming industry grow together thank you [Applause] [Music]