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The Esports Advocate
The company secured a sponsorship deal for the Monster Energy’s fl0m Mythical LAN 2026. This marks its first major involvement since a match-fixing scandal.
iBUYPOWER has officially re-entered the Counter-Strike esports landscape by securing a sponsorship deal for the Monster Energy’s fl0m Mythical LAN 2026. This partnership marks a significant return for the hardware manufacturer, which had previously exited the professional Counter-Strike scene following a high-profile match-fixing scandal. The collaboration centers on supporting the event organized by former professional player Erik “fl0m” Flom, which is positioned as a strategic effort to revitalize and elevate the North American competitive scene.
The event, held from January 9–11, 2026, at the HyperX Arena in Las Vegas, features a $30,000 prize pool and includes participation from notable teams such as M80, NRG, and BOSS. Under the terms of the agreement, iBUYPOWER will provide digital branding, on-stream mentions, and prize giveaways. Furthermore, the company will integrate its hardware into the tournament through the provision of custom-made PCs for player use. While the financial specifics of the sponsorship remain undisclosed, the deal serves as a foundational investment intended to foster growth and unity within the North American Counter-Strike community.
This development highlights a broader trend of industry stakeholders attempting to rebuild regional competitive infrastructure. By aligning with a prominent community figure like fl0m, iBUYPOWER aims to leverage the event’s high engagement—evidenced by the rapid sell-out of tickets—to re-establish its brand presence among competitive gaming enthusiasts. The tournament serves as a critical test case for the viability of grassroots-led initiatives in strengthening the regional pipeline for future international majors.
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Thomas Brush · 2025