Hamburg-Based Applike Group Receives 100 Million Euros Investment

The Hamburg-based company builder applike group secured a 100 million euro investment from its existing shareholder, the global media conglomerate Bertelsmann. This capital injection reflects a significant valuation of 500 million euros for the organization, which specializes in the mobile application value chain. The funding is intended to facilitate the expansion of the group’s publishing and monetization ecosystem, supporting both the parent company and its various subsidiaries.

The applike group operates as a multifaceted entity within the mobile market, encompassing the in-app advertising solution adjoe, the app-discovery platform justDice, the automation service justtrack, and the hyper-casual game studio Sunday. The group currently maintains a workforce of over 120 employees and generates approximately 100 million euros in annual revenue. Its subsidiary, Sunday, has demonstrated notable market performance, including the success of the title Fall Break, which achieved top rankings in 10 countries.

This development underscores the continued growth of the mobile gaming and application sector in Hamburg. By leveraging the financial backing of Bertelsmann, the applike group aims to scale its operations and enhance its competitive position in the global mobile app market. The investment serves as a strategic move to bolster the infrastructure and reach of the company’s diverse portfolio of mobile-focused business models.