Genre Landscape 2018

The 2018 Genre Landscape analysis provides a visual and data-driven overview of the shifting mobile gaming market. Its primary purpose is to track how specific game genres evolved in terms of market share and popularity during the first three quarters of 2018. By utilizing a proprietary genre taxonomy and market intelligence tools, the analysis highlights significant industry trends, most notably the emergence of the Battle Royale genre and the integration of major intellectual properties into augmented reality gaming.

The scope of the analysis is limited to the global mobile gaming sector, specifically focusing on the period between Q1 and Q3 of 2018. The methodology relies on internal market share data and a structured classification system designed to categorize mobile titles more accurately than traditional, broader definitions. This approach allows for a granular look at how player engagement and revenue distribution moved across different gaming categories throughout the year.

The findings underscore a period of rapid transformation within the mobile ecosystem, driven by the rise of high-profile competitive genres and the expansion of immersive technologies. By mapping these shifts, the analysis serves as a resource for developers and publishers to understand the changing competitive environment. The data illustrates that while established genres maintained their presence, the influx of new, high-engagement mechanics significantly altered the market hierarchy during the observed timeframe.