Games Lift Insights 2023: Workshop with Cassia Curran

The Games Lift Insights workshop, held in May 2023, served as a strategic educational initiative for independent game developers based in Hamburg. The primary objective of the event was to provide prospective applicants with a comprehensive overview of the Games Lift Incubator program while offering professional guidance on essential business competencies. By hosting industry expert Cassia Curran, the organizers aimed to equip developers with the analytical skills necessary to evaluate market dynamics, thereby fostering more robust game design and commercial decision-making.

The workshop focused on the practical application of market analysis, breaking down complex calculations and evaluation methods into actionable steps for indie studios. Beyond the educational component, the event functioned as a formal introduction to the incubator’s support structure, which includes financial assistance, mentorship, and a structured workshop curriculum. The Gamecity Hamburg team utilized the session to clarify the application process, providing a direct Q&A forum to address the specific needs of potential participants.

This initiative reflects a broader regional commitment to professionalizing the local games industry. By bridging the gap between creative development and business strategy, the program seeks to improve the success rate of early-stage studios. The event underscored the importance of data-driven planning in the competitive indie landscape, emphasizing that technical development must be paired with a sophisticated understanding of market positioning to achieve long-term viability.