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Games revenue grew at about 8.76% annually and far outstripped the $33.9 billion global box office.
The document, "Game On: Ireland's Digital Games Sector Gets Ready for Growth 2024," asserts that Ireland's digital gaming sector is poised for significant expansion, driven by a new tax incentive and the presence of established industry players. The central thesis is that the recently introduced Digital Gaming Credit, offering a refundable tax credit of up to 32% on eligible expenditure for game design, production, and testing (capped at €25 million per project), will act as a catalyst for investment and job creation, mirroring the success of the Section 481 relief for the film industry.
Key findings highlight the substantial growth potential of the global games industry, which was valued at $184 billion in 2023 and is growing at 8.76% annually, significantly outpacing the movie business. Ireland has already attracted major companies like Riot Games (with its EMEA HQ and first global esports remote broadcast center in Dublin), EA Games, Demonware, and Black Shamrock, which plans to expand its Dublin studio to 200 employees. StoryToys, a Dublin-based children's app developer, was the first company to successfully apply for the Digital Gaming Credit, intending to reinvest in new products and talent.
The scope of the analysis focuses on Ireland's digital games sector, examining its current state and future prospects. The document emphasizes Ireland's business-friendly environment, skilled workforce, and strategic location as attractive factors for multinational companies. It also notes the presence of a vibrant ecosystem including third-level institutes producing relevant graduates, a community of startups, and advocacy groups like Imirt. The methodology primarily involves qualitative analysis, drawing on insights and testimonials from industry leaders and advocates, such as James Farrell of IDA Ireland, Alanna Kelly of Galway Game Jam and Imirt, Nelson of StoryToys, Alan Bridgeman of Riot Games, David Eckelberry of Scopely, and Dr. Maria O’Brien, an academic and Imirt board member.
The document concludes that Ireland possesses the necessary elements—government support, a talented and educated workforce, and a tradition of creativity—to achieve "explosive growth" in its digital games sector, transforming it into a significant international hub for game development and related services. However, it also suggests that ongoing support for the wider ecosystem, including advocacy groups and adjustments to the tax credit to accommodate longer development cycles, will be crucial for sustained success.
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