Game Discovery Now Is Now the GameDiscoverCo Newsletter

The transition of the Game Discovery Now newsletter into the newly founded GameDiscoverCo marks a strategic shift toward a dedicated research and advisory agency focused on the video game industry. Founded by industry veteran Simon Carless, the company aims to address the critical challenges developers and publishers face regarding how players discover, purchase, and engage with premium PC and console titles. This evolution formalizes a long-standing focus on market analysis that originated during the founder’s tenure at the Game Developers Conference.

The core objective of the new entity is to provide actionable, data-driven insights into the modern gaming landscape. To support this, the newsletter is expanding its scope to include a paid subscription tier featuring "labs-style" mini-dashboards. These tools, developed in collaboration with data analyst Lars Doucet, utilize raw market data to provide subscribers with interactive metrics and deeper analytical context. This service is designed to assist stakeholders with business strategy, competitive portfolio analysis, and complex platform-related research.

By moving to an independent agency model, the organization positions itself to offer specialized consulting services alongside its public-facing content. The initiative maintains a commitment to providing free, high-level industry round-ups while leveraging paid subscriptions to fund more granular, research-heavy reporting. This dual-track approach serves to bridge the gap between general industry news and the specific, data-backed intelligence required by developers to navigate the increasingly competitive digital storefronts of the 2020s.