Esports World Cup Foundation Seeks Merchandising Licensees

The Esports World Cup Foundation (EWCF) has initiated a global search for commercial partners to join its newly launched Global Licensing Program. This initiative aims to expand the brand’s reach by authorizing third-party companies to produce, promote, and sell official merchandise featuring the Esports World Cup’s trademarks. The foundation is seeking partners across a diverse range of product categories, including gaming accessories, apparel, home decor, sporting goods, travel gear, and interactive games.

The program is open to international applicants, with no specific geographic restrictions placed on potential licensees. By integrating these partners, the EWCF intends to connect its brand with a broader global audience of gaming fans. While the foundation has publicly solicited interest via professional networking platforms, it has not yet disclosed specific financial terms, such as revenue-sharing models or licensing fees, nor has it provided detailed branding or marketing guidelines for prospective participants.

The Esports World Cup is an annual, multi-title tournament series managed by the non-profit EWCF and operated by the ESL FACEIT Group, a subsidiary of the Saudi government-backed Savvy Games Group. The foundation’s activities are funded by a grant from the Saudi Public Investment Fund. While the organization seeks to scale its commercial footprint through this licensing expansion, its operations remain a subject of scrutiny from international human rights organizations, which have frequently criticized the Saudi government’s involvement in major sporting and entertainment events as a form of sports washing.