ESL FACEIT Group Reveals PUBG Mobile Esports Card Program

The ESL FACEIT Group (EFG) and Level Infinite have launched the PUBG Mobile Esports Card Program, a strategic initiative designed to provide financial institutions with a turnkey solution for engaging younger demographics. By integrating esports branding, card benefits, and streamer engagement, the program aims to bridge the gap between competitive gaming and traditional financial services.

The program offers participating institutions a comprehensive suite of assets, including custom card designs featuring PUBG Mobile intellectual property, naming rights for grassroots competitions such as the PUBG Mobile Club Open, and access to exclusive in-game rewards and virtual currency. Additionally, the initiative incorporates creator partnerships and event-based activations, such as tournament bootcamps, to foster deeper community connection.

Geographically, the program targets key growth markets across the Middle East and North Africa (MENA)—specifically Saudi Arabia, the United Arab Emirates, and Egypt—as well as several European nations, including Turkey, Germany, Romania, and Poland. While financial terms of the partnership remain undisclosed, the collaboration leverages the combined reach of EFG’s tournament infrastructure and Level Infinite’s mobile gaming ecosystem. This initiative represents a broader effort by EFG, a subsidiary of Savvy Games Group, to monetize esports through diversified brand partnerships and consumer-facing financial products.