Market (Mobile)·Updated Apr 8, 2026 by Liftoff
Multi-page ad experiences that integrate video, playable, and endcard elements increase install rates by approximately 20%.
Playable ads are the most cost-effective format for gaming with a CPI of $1.31, while native ads lead in entertainment at $1.88 CPI.
Video advertising costs on iOS are significantly higher than on Android, specifically in the finance sector where iOS costs ($10.66) are more than triple those of Android ($3.33).
Longer mobile video ads ranging from 31 to 60 seconds can increase conversion rates by up to 50%.
Banner ads currently deliver the lowest CPA for e-commerce at $4.13 while providing the highest ROI for finance.
Playable ad formats are expanding beyond gaming into finance, dating, and e-commerce by utilizing gamified and personalized content.
Multi-page ad experiences that integrate video, playable, and endcard elements increase install rates by approximately 20%.
Playable ads are the most cost-effective format for gaming with a CPI of $1.31, while native ads lead in entertainment at $1.88 CPI.
Video advertising costs on iOS are significantly higher than on Android, specifically in the finance sector where iOS costs ($10.66) are more than triple those of Android ($3.33).
Longer mobile video ads ranging from 31 to 60 seconds can increase conversion rates by up to 50%.
Banner ads currently deliver the lowest CPA for e-commerce at $4.13 while providing the highest ROI for finance.
Playable ad formats are expanding beyond gaming into finance, dating, and e-commerce by utilizing gamified and personalized content.