Disguised Partners With BLEED in Southeast Asia

Key insights

4 slides

Strategic Shift

Disguised has partnered with BLEED Esports to manage a Valorant roster in Malaysia/Singapore.

The North American esports organization Disguised is collaborating with Singapore-based BLEED Esports. This partnership will operate a professional Valorant roster in the Malaysia/Singapore region.

Joint Efforts

The collaboration includes joint efforts in content creation, marketing, and community-building.

These include collaborative content creation, marketing, and community-building activities.

Like two chefs sharing a kitchen, they're combining their skills to create new dishes and attract more diners.

Shared Goals. The collaboration includes joint efforts in content creation, marketing, community-building, and the hosting of watch parties and events.

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Summary

The North American esports organization Disguised, founded by streamer Jeremy “Disguised Toast” Wang, has entered a strategic partnership with Singapore-based BLEED Esports to manage a professional Valorant roster in the Malaysia/Singapore region. This collaboration marks Disguised’s official exit from the North American Valorant Challengers scene and serves as a strategic expansion into the Southeast Asian market. While financial terms of the agreement remain undisclosed, the partnership aims to facilitate cross-regional growth, with plans for collaborative content creation, community events, and mutual support for brand expansion between North America and Southeast Asia.

The new roster will incorporate former BLEED Valorant players to represent the Disguised brand. This move aligns with Wang’s stated objective of transforming Disguised into a global esports entity. The collaboration also highlights a shift in focus for the organization, which recently withdrew from the North American Valorant Game Changers circuit in December 2023 due to concerns regarding anti-cheat integrity.

By leveraging BLEED Esports’ established presence in the VCT Pacific circuit, Disguised intends to stabilize its competitive operations while fostering deeper engagement with the Southeast Asian fan base. Both organizations have committed to future joint initiatives, with a primary focus on community development and regional marketing efforts.