Discovery – Conversion – Retention All at Once! - ARUNABH MADHUR, SHAREit

[Music] thank you [Music] I'd like to invite our next speaker to the stage do we have uh Aaron from uh sure group shareit group so uh please welcome to the stage for our session about Discovery conversion and retention thank you I got a few pointers this is Sarah session and I'm going to go through them it this is the first formal participation at PGC Helsinki uh we are what we are today and why we are today

is something we want to discuss and run through in our in a few slides and a few videos we're going to run through today simply what what shareit is uh shared is uh an airdrop for Android and that's what we really call we are the world's largest utility sharing app overall about two and a half billion Global users uh we work in about 45 languages we work in about 150 countries and that's where we are we are actually the biggest app ever you've never heard of and that's funny right because this is something we really look at in terms of data this is what we look at in terms of users and there's something we look at monthly actives uh somehow just another point we may clearly have more monthly active than any of the world largest publishers uh you could look at snap you could look at Truecaller you can look at a few more other Publishers we may we may be much larger than them and we are we are actually the we come

under the top 10 world's largest shared apps globally on Android uh on the Play Store so that's where we are today uh I'm going to run through the the the topic of this uh of the session was clearly a discovery conversion retention uh what we're going to run through is today how do we really do this and what are the what are the different solutions or why what are the different clients we really drive this conversation with within the gaming ecosystem uh we are a five-year-old product or a brand a six-year-old uh headquarter in Singapore we are more in a very high utility in terms of sharing and and with that we drive a very very large uh ecosystem of game user Acquisitions and that's that's what we're going to talk today uh few few basic stuff in terms of where we are we could be about in large 150 GEOS a

large years would be in in Southeast Asia or Middle East South Africa sub-Saharan uh Russia CIS we're large in latam we are big in U.S as in tier one big in Us in the UK market and that's that's why we've been working with many many advertisers and many user acquisition clients within the ecosystem uh it's just a little video which will run through where where and what kind of work we nearly do the apps and files streaming videos playing games can all this be possible in just one app with share it the answer is yes share it is a One-Stop content entertainment platform allows you to leverage three key features when it comes to file sharing shareit is a clear winner because it's the fastest file sharing tool globally with no file size restrictions just about any file type can be shared in bulk across different platforms share

apps files videos games music and bulk without using any data the file sharing process is as easy as one [Music] three and provides top-notch security and authenticity too and the best part no sign in required the app also features a wide variety of 2 500 mobile games for literally every type of user curated content popular games there's something in it for everyone join the share it tribe to start enjoying the benefits [Music] share watch and play all day with Sharon so what's unique about us very importantly uh when you saw something we are a day Zero app for all mobile phone users so whenever somebody picks up a new phone sure it becomes the first app they really get on first simply we help process all data

from one phone to another we direct a lot of data from at higher speeds second we are we're open platform we we do not need any sign in so so there's no data which we actually acquired from the users or any data which we take from the users who are who are using our product uh this is some some bid on on share it in terms of I think this this got covered in our in our video largely in terms of we are One-Stop sharing platform for Discovery and gaming when we say content Discovery and gaming for a simple reason any content which lies on one phone of a user which could be audio video and apks could be transferred to another phone seamlessly and this could be done via offline mode so we don't need data to really transfer any any form of content uh we are the world's largest online offline app and that's where we call ourselves uh and we're the fastest and

easiest way to transfer important slide I think uh for a lot of people sitting here maybe viewing Us in other in other regions uh most important uh in fact we seem to be underestimating some products globally and share it is one of them uh I John shared it about four years back from Facebook uh Facebook I used to lead the performance business at for Southeast Asia and this is where and when when we started going deep in the print that product we figured out that it was huge it was massive uh starting from Indian subcontinent to Southeast Asia Malaysia Singapore Philippines Indonesia we get into Russia CIS we get into Middle East sub-Saharan South Africa we're going to be looking at latam we're looking at U.S we're looking at building new inventory with our Audience Network now in UK and also in Brazil I think important slide which finds where

how large our platform is and what we really do I think this slide really defines uh a human behavior uh and and why and what is the need of an ecosystem of sharing human behavior defines that we always like to share we like to always bring about our feelings our our things we think of to our peers to our friends to our users to our to people connected to us and that's where the shared journey is is all about peer-to-peer sharing and recommendations uh when you look at this journey of peer-to-bear sharing and recommendations in the user acquisition uh you look at a recommendation always drives a much stronger and a high quality install and when when we look look at the gaming ecosystem where you're looking at two two separate uh revenue streams where you're looking at in-app purchases and you're looking at ads revenue and in-app

purchases we definitely drive a very strong and high quality uh installs which in in Tier 1 markets which Define the right set of day seven day 21 day 30 ltvs and they also showcase the app events what what really want to look at where people are purchasing and their repeat purchases where the regions in in Emerging Markets where we're looking at revenues via ads for games or the gaming Publishers we're looking at the time spent and this high quality users are really defining the higher time spent which they spend with the users which come from shareit spend on the entire ecosystem and that's where we look at the recommendations here uh some bit more uh we are also an ecosystem which entails our product which is Game Center within our app game center defines a array of about 2500 to 3 000 games in the form of apks in the form of HTML5 and direct to

play uh and and also we host a lot of gaming videos for a lot of our clients which which showcase a lot of in-app time spent what we look at in the entire conversation I think uh this quick video will Define our offering and what do we really do in and what's our uh uniqueness in the ecosystem is all about advertisers today are bombarded with ad options across multiple platforms and channels but although there are plenty of choices getting tangible Roi and marketing impact is still complicated targeted campaigns and cost efficient customer engagement strategies are also hard to come by so how do you drive awareness and growth for your brand say hello to share it share it is amongst the top 10 apps in the world it helps advertisers big and small to up their marketing game by driving awareness enhancing brand reach generating high

quality leads increasing the consideration set and ultimately achieving Optimum conversions share its branding Solutions help generate buzz and virality in a cost efficient and effective manner share its Performance Marketing Solutions help businesses acquire users at scale and turbocharged campaign results it provides a wide range of solutions that cater to different marketing objectives go a step ahead and let average share its Rich insights to run cross-promotional targeted campaigns and see an uptick in sales share its offline advertising feature ensures that users can see the ads even when they are not online unlike other apps shareit doesn't require an email for sign up and provides advertisers access to a completely untapped user base fueled by the growth of its unmatched file sharing feature video streaming and gaming share it is loved by advertisers across the globe the icing on the cake share its top apps

lets users share apps across their Network thereby creating a ripple effect and helping apps go viral sharing usually happens via Word of Mouth leading to higher conversion rates and is used by a diverse Multicultural active audience spread across 100 plus countries and operating in 45 different languages get new customers retain existing ones and increase Revenue seamlessly for campaigns that really do work reach out to share it today I think uh this video defined a lot of things for us it defined that what kind of can we can can as a product of sharing can we really drive a full funnel approach can we really Drive awareness intent decision and purchase can we really Drive set off set off new installs in user acquisition Journey can we drive reinstalls can we also dive retargeting I think as a product and as

as some advertisers who have been on board with us globally uh are five large verticals which we operate on would be gaming would be and gaming when we look at we look at I'll put a slide with a lot of a few gaming Partners we've got more than 150 games live with us and gaming Publishers live with us globally we have we have Ecom from from all all GEOS across fintech Ott video and and then travel which has really come up now these are very high big performance categories which which really work on on our platform I have done very well now these are all Journeys which are always on which have been on our platform for large time and and they've been they've been growing on our platform and each of these clients with verticals look at a very strong and unique user Journey somebody's looking for a in-app purchase somebody is looking for a cost per sale somebody's looking cost for order somebody's looking at a subscription somebody's looking at a deposit with a bank or with

fintech so all these performance LED and and we we end up driving a higher LTV for all these these users are what we drive from our ecosystem a very important question comes to all of us that what what is the right uh Channel we should always look at and and I think this this question comes to to everyone in all our Journeys uh is it is it simply or or what what what Journey a game is at right now so a new product a new game could look at something at a scale in the beginning right when the product evolves a little more it looks at I'm going very basic right now where uh in in a user Journey they look at retention rates and quality they definitely look at the tracking in terms of how we are tracking the entire entire user Journey we're looking at what are the different events what a user is is performing on a platform and lastly is am I paying the right cost uh am I paying the right cost to be to

be present on that user acquisition Channel and important parameters are and and then what are the different choices do we have in terms of user acquisition channels where we really drive is it is it social display uh or search is it oems which is they have their own Play Stores or stores where we can really Drive value or these are largely fourth peer-to-peer which which which which Define a newer set of audiences new set of growth which we drive for many many hours globally and our question lies here in fact I was I was chatting with our friends at cyborg today and cyber said that uh we love to work with shareit but we're already four billion users or four billion subscribers we grow organic how do you really grow us or how do you really look at Value creation for us and that is where my question comes that do we see digital as one channel are we also look at at other sources which can

drive new set of unique users a new set of users for or are which can drive your client Journey or which can drive your game Journey and let's let's look at that are coming back to our core topic which is which where we said what can we really do what does peer-to-based sharing can really do can we drive scale yes we do Drive scale we do Drive scale to an extent that we have driven about 13 14 15 million installs for for a few gaming apps and these are just multiple games in last six to eight months for what we can do we we drive a strong retention because I appear to be a sharing journey is intrinsic that means the app or the transmission happens from one phone to another within the shared ecosystem so our entire jury is agnostic of elastic attribution that also defines that and it's a recommended Journey which is a high quality Journey so it defines that we will drive a higher retention

we definitely drive a very strong tough funnel in terms of Discovery and awareness with our with our offline and online display ads and we drive virality since the recommendations Drive value recommendation drives the quality it drives about 16x times in terms of an install which has a ripple effect on our on our Channel and what's the secret I think important question since we do not take uh or we don't work with people with their sign-ins we do not look at people in in terms of data collection so how do we really look at targeting or creating cohorts in terms of where we could bring value to the to the to the advertiser and our targeting is largely based on apography we know what apps people use we know what tentative age group people belong what

kind of apps a male and female use and the the most important data that comes to us is the unique phone ID that becomes the user ID for us uh we look at languages we look at app interests we look at content and we look at spend potential lightly from the type of phone people use and food Finance travel shopping games become large quads for us where we start looking at targeting and bringing the right set of acquisition fear for the games we have three chord propositions it's it's called for many of the brands and and we're we're no nowhere different awareness app installs and and to boost your Global Pay rank rank uh rankings the the reason we Define the rankings here because for any new and and when you're sitting here we we have many many new game Publishers we are putting new games up and they want their rankings to go up so we we Define we can create pre-installs a solution which we can

drive we can generate a rank uh our rankings high ranking against rate board itself in the first four to six weeks when the game gets launched uh important tonight for us because why should somebody use share it and and who really defines that are you the right platform or not share it works in three pillars the first pillar is is a game publisher or an Advertiser the second pillar is share it as a platform the third pillar is a is a MMP or or other measurement platform which we defined so any Journey which is a transmission Journey which ends into an install uh is driven by the the signal which is intent signal which is sent to an MMP so any organic install which gets calculated or delivered on the dashboard for MMP is what we really look at our inorganic install delivered by shareit and that's where so within the gaming ecosystem in hyper casual bit core arcade casual where the world's eighth largest or

ninth largest in terms of the app in on the apps for index 14 which is the latest index in terms of how we drive the entire conversation with our gaming partners important some basic stuff on who are Partners so abstract adjusts a branch uh singular we're working with coachava now on The Branding side we have in terms of we we work with Steve mcnielsen mode and definitely Google um some of our base gaming clients which will include are mid core hyper casual casual uh betting real money gaming which I've been with our ecosystem for a while now uh the few clients are always on for more than more than three three and a half years and we have been building a very strong uh yeah I think penetration for them in our core markets and our on our new markets where we we establish Audience Network I think that is my last slide uh I'm

Gonna Leave the screen on uh I'm happy to take two three questions simpler ones which I can maybe are able to answer uh and happy to uh really Bring It On is going to hear them yeah so does anyone have any questions for our knob no questions no happy questions uh no it was an interesting talk thank you I had it was a great introduction to all the services that shareit provides which I didn't know the the depth of uh what was possible there um what I suggest is because I know we're we're kind of right up to time and I see that our next panel is here and I know that it can be difficult asking questions uh uh here if anyone does have a question shout now but otherwise what I'll suggest is that you instead uh find uh Aaron ab and the share it team on meet to match or did you have a slide with your email on it at one point I think they're there we have media sales so there's a slide on uh there is there is there is something yeah so so but you're on the meter match platform as well great so if you have a

question to ask about share it and uh you don't want to do it right now why don't you look up uh share it on me to match and ask it there in the meantime a round of applause thank you