Sensor Tower Acquires Video Game Insights to Expand Into PC and Console Data

Sensor Tower has acquired the market research firm Video Game Insights to broaden its analytical capabilities beyond mobile platforms into the PC and console sectors. By integrating Video Game Insights’ specialized data, Sensor Tower aims to provide a more holistic, cross-platform perspective of the global gaming industry. The financial terms of the acquisition were not disclosed, and the acquired entity will continue operations under the name Video Game Insights by Sensor Tower.

The primary value of this acquisition lies in the expansion of Sensor Tower’s data repository. Video Game Insights brings a robust infrastructure that tracks over 150,000 titles on Steam, monitoring critical performance metrics such as revenue, sales, player engagement, and wishlist trends. Furthermore, the firm has recently initiated intelligence tracking for Xbox and PlayStation platforms. This combined dataset is intended to offer clients deeper visibility into market trends, competitor strategies, and evolving user preferences across the entire gaming ecosystem.

The move reflects a strategic effort to consolidate market intelligence for major industry players, including existing Video Game Insights clients such as Krafton, Ubisoft, Bandai Namco, and Smilegate. By merging mobile-centric expertise with established PC and console tracking, the combined organization seeks to enable faster, data-driven decision-making for developers and publishers. This acquisition follows a series of similar strategic moves by Sensor Tower to bolster its data offerings and solidify its position as a comprehensive provider of digital economy insights.