Chillingo's Ed Rumley tells us why publishers still matter

okay gamer we're at e3 uh checking out some cool mobile games and checking out some cool chilling again at the moment so uh do you want to tell us uh what you don't you know who you are yeah i'm ed romney i'm the ceo of cholingo so i run the day-to-day operations of the publishing business so just having a chat and you've got some some getting your upcoming games being demoed in the room next door um and we were saying you know we'll be first came across lingo it was he was doing kind of great game likes inbound and angry birds 99 cents on on ios and obviously long time ago now things have changed so um do you want to talk about some of the games you've been demoing yeah because it's changed quite a lot yeah i think we've got three games on display and i think those games are really testament to what chilingo is about today and that is the indie market and the diverse kind of games you're seeing in the marketplace today so let's give you an example we've got fightback which is made by ninja theory fight back is an incredible side-scrolling beat-em-up but

so accessible it's the kind of game my mother could play at 70 years old your brother played played beaten up yeah she would have a good go but it is a totally it's the first fighting game i've played which is totally accessible and it's been ninja theory they're known for making devil may cry and so this is a kind of console quality game but made from the ground up for a touchscreen environment so it's coming out on android and coming out on ios and truly will blow people away and it's a free game so a second game we've got we've got a game coming out called icicle icicle is made by one individual in the uk and it is a stunningly impressive game you have to play this game to believe it because it is so unique i i haven't played a game like that on the app store ever been getting a lot of kind of anticipation and deservedly so it's the quality of this game just

it takes your breath away every time you play because it's full of surprises some pretty crazy surprises but i think again let's give you an example of that is a paper down the game and whilst the market's moving to flee and it's where there's a lot of money being made we've stayed true to the developer and we're going with a paid game because that is what's right for the consumer on that particular project i think the third game we've got on display is a game called desire it's a music game and not a music rhythm game that we've all played a few years ago there is nothing like this we've ever seen when the developer first came to see us see us we we were had our jaws on the table because what you do is to get the inspiration behind the game is i wish i could play an instrument but i never knew how to so there you are with your iphone tap tap tap and that is it tap tap tap tap and you've made a beat and it goes up to the cloud and it comes

down you can choose do you want that as a guitar or a drum beat whatever and you do that three or four times and then all of a sudden you've got a composed track which you've made and you can share it but here's the here's the hook there's there's licensed songs so you can bring in songs the tunes of things like lady gaga pokerface and you can start overlaying these famous tracks into your song and it's an incredible experience and even though i am tone deaf i could actually upload to youtube something that i'd be relatively proud of so three incredibly different games i guess it's kind of interesting to a lot of kind of diverse and innovative titles but obviously now it as it always has been also i guess a lot of people couldn't obviously kind of release these games on their own they're in a published office you know he's a it's a publisher so i mean why do you think uconn is still relevant and why kind of such innovative games people are coming to you to say lingo is a publisher so i i think chelingo is more relevant

than ever i think the the app store is ruthlessly competitive and there's two services chelingo essentially supplies that is before launch we assign a producer we assign a monetization team and it doesn't matter on the size of the company whether we've worked with people like mattel with he-man or whether we're working with ninja theory on the fight back we're helping them these these are companies with a lot of experience they know their fans they know what they're doing but they appreciate the experience that we bring as a company 10 years old and then there's obviously the publishing of the game the relationships that we have and trying to do the best and making money that's what it's about we want to make money for our partners and we play a relative relevant place in today's market i think i always say there's a difference between self-publishing self-distribution i could go and put a game i could upload a game to the app store but it doesn't mean i published it and some people recognize that with 400 or so games a

day launching the place is crowded so that's really where we want to help people and the other kind of things which has happened happening kind of slowly for a while with you guys is becoming much less dependent on not not just so focused on ios so now you're a proper cross-platform publisher so how are you finding that kind of uh i guess android mainly at the moment yeah we well the the number of platforms it's it's i mean it's mind-boggling and it's almost going back to where it was seven or eight years ago when there was hundreds of different devices on j2me and brew and where we are today our business once upon a time was focused on ios as you said um i would say our roadmap is now approaching close to one to one in terms of android to ios launches so android has become very important and with android we put games out there onto the google play store but also amazon and then we also work very closely with ea

mobile and getting very very broad carrier distribution so the verizon's the vodafones the telephone of this and they still the carriers still matter anymore when when you're on the vodafone you've got 100 million customers you own those customers so you are you're selling them handsets and you own what's on that store so yes they're absolutely important and they have filling so it's it's kind of gone full circle but these are yeah these are important factors in the market today excellent thank you time cheers you