Case Study: The Evolution of a Pitch Deck

The article examines how a speedrun‑accelerated startup, Concorda, refined its pitch deck from initial application to Demo Day. The case study documents a 12‑week evolution, illustrating how iterative feedback and branding support can sharpen messaging for investors. Concorda’s founders, Sam Oh and Ke Ma, entered the program in 2025 with a concept of “agentic AI for complex litigation.” By Demo Day, the deck shifted to an “AI Operating System for trial lawyers,” expanding the vision and clarifying the target user. The narrative highlights key deck changes: a new logo, color palette, and font system developed through speedrun’s Brand Lab; a stronger founder slide that emphasizes legal‑tech expertise; a concise problem statement replacing a redundant mission slide; and a realistic TAM discussion that frames constraints and unlocks. The article also notes the importance of “bragging” about traction, as advised by speedrun GP Andrew Chen. Throughout, the piece references specific deck slides and provides downloadable PDF links for both versions, allowing readers to compare content directly. The case study serves as a practical guide for early‑stage founders, demonstrating how focused iteration and design polish can transform an initial pitch into a compelling investor narrative.