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Capcom
This presentation outlines Capcom’s fiscal year 2003 financial results and strategic roadmap, emphasizing a transition toward global expansion and structural reform. The primary thesis posits that the company must modernize its management, research and development, and marketing frameworks to capitalize on the projected resurgence of the global console software market, which is expected to be driven by the introduction of new hardware platforms.
Key findings indicate that while Capcom maintains a significant presence in the Japanese market, its global footprint remains a focal point for growth. Market data shows a global software sales distribution ratio of 2:5:3 across Japan, North America, and Europe, respectively. To align with this, the company has initiated comprehensive structural reforms since October 2002, including the reorganization of R&D into specialized divisions, the implementation of a dual-approval quality control system, and the appointment of new management in its North American and European subsidiaries.
The business strategy centers on three pillars: platform-agnostic development, the consistent release of major franchises (such as Resident Evil, Onimusha, and Devil May Cry), and the cultivation of original intellectual property. The company aims to balance profitability by maintaining a ratio of 30% new original titles to 70% sequel-based titles. Additionally, Capcom is diversifying its revenue streams through arcade operations, character licensing—including film and animation adaptations—and the distribution of mobile content across 17 countries. By leveraging these synergies, the company seeks to improve its market share in matured regions while aggressively pursuing growth in the larger North American and European sectors.
Capcom · 2015