AdAttributionKit vs. SKAdNetwork: What's the Difference?

hey everyone this is Roman from tangent and today I talk about the difference between sced Network and add attribution K in this short video I'll share plenty of good news for advertisers but at the end there will be one bad news so stay tuned let's start add attribution kit is a new attribution framework from Apple that was presented at WWDC 2024 and it is basically a sced net nwork file which is of course good news so if you're already familiar how SC network works and you uh in a good place with ADD attribution kit add attribution kit supports the re engagement as it was promised to us with the sced network 5 and moreover it supports the universal links this is a appos version of the deep links it works in the following way when a user

clicks on an link they get uh into the specific area of the app for example if that's an e-commerce and there will be like specific item or a card for example add attribution kit supports multiple app store SC Network supported only Apple App Store add attribution kit takes for more seriously all of the ads should be signed according to a specific protocol the impressions are counting only when the ad was viewed for more than two seconds and only one ad can be displayed at a time

another good news is that it's going to be much easier to test a the distribution kit there will be a specific mode this is probably more good news for us as M MP but also for ad networks finally the good news that the add attribution kit is already here is available from the iOS 17.4 which is already live however other uh features like this reengagement or this testing feature will be available with iOS 18 this should come somewhere uh in September uh and now to the bad news the bad news is that usually the adoption rate is not going high quickly so even though the add distribution kit is a already

here it will take a while for ad networks to adopt it therefore advertisers can take advantage only after a certain period of time if you like this video give us a like subscribe and leave your questions in the comments