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Annual Report 2025

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Square Enix Holdings reported a robust fiscal year ending March 2025, the first under its new three‑year medium‑term business plan focused on digital entertainment and amusement. Net sales reached ¥206.5 billion in the Digital Entertainment segment, up from ¥71.2 billion in Amusement sales, while operating income climbed to ¥33.8 billion and net profit hit ¥7.8 billion, reversing the prior year’s loss. The Digital Entertainment segment benefited from high‑definition titles such as *FINAL FANTASY XVI* and *PIXEL REMASTER*, which drove same‑store sales growth despite a decline in arcade machine revenue. The Amusement segment posted ¥30.7 billion in sales and ¥10.9 billion in operating income, supported by steady performance of the MMO sub‑segment and new releases like *FINAL FANTASY XIV: Dawntrail*. Geographically, the company expanded its global footprint by launching titles on PC and other platforms, integrating Japan studios into a single management structure to streamline development and licensing. Initiatives included a performance‑based bonus system, AI‑driven cost optimization, and a renewed management accounting framework to improve SG&A ratios. Capital allocation emphasized growth investment while enhancing shareholder returns, evidenced by a record dividend of ¥129 per share and a 3‑for‑1 stock split in October 2025. Methodologically, the report draws on consolidated financial statements and operational metrics across all segments. It highlights a strategic shift from quantity to quality, leveraging core IPs and cross‑media projects to diversify revenue streams. The company’s governance review underscores a commitment to risk management and transparent oversight, positioning Square Enix for sustained long‑term growth in the evolving entertainment industry.

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