5 things we learnt from launching a mobile game on the blockchain

[Music] [Music] okay so hello everybody actually I came here and I was very happy because three years ago when I was telling everyone that I am going to make the game of blockchain people are thinking out crazyyy some people were thinking us dealing drugs or making some crazy stuff with cryptocurrency and today here in Pocket Gamer we have a full afternoon just talking about blockchain super so this is me producer of spells of Genesis a game that has

assets on blockchain where we get a nice seal three years ago before trendy we also have wallets called bucha forms so in the bullets you can give trades do whatever you want with your game assets whether they're from spells of Genesis our games but also we are having other games in there we explained during this afternoon about true ownership but really blockchain and that's sweet Aaron we talked also about cryptocurrency so no secrets it's it's growing crazy details so not only the currency but also all the blockchain

projects that are coming so we we've seen an amazing so global markets for for game item 15 billion so this is a very huge market but these markets is not yet on blockchain that's moving very soon so we have 1.5 1.4 billion dollar on the digital collectible games and hearthstone make 395 million just on that so some lesson that we have from putting our game on blockchain and things that we are seeing so the market gap of our rarest cards worse to million dollar meaning there is 200 limited

edition of this part and average value of this card traded on the exchange among the player is about 10k US dollar so there is a big appetite for digital as you can see the other thing that we do is we implemented in December what we call optimization so basically it's like we're paying our player to play in a sense but we're just giving away digital watching cards when they play a lot when they achieve certain level and they upgrade the card and then those cards are bought by other so for example a player lucky dies this part and so that's hard to other player for so as we

said there is a market meet there is a market need people are crazy about digital item but if you add on top of that true ownership it really takes all these power so for spells of Genesis to give you a number we're selling cards those up chain will be called off trade meetings with in-app purchases but also limited edition cards on blockchain and we sell for about 20k cards there are about $20 each on average and if you look you put this into prison the skin game markets worse 15 billion annually but it's not yet on walk shape so here there is an opportunity as you can see on our small scale people are spending a lot of money

but when all these big players will come to blockchain this not so people like collecting digital things and especially if they have the ownership of what they purchased there is a sense of problems a sense where you are you really owed and you have the freedom to trade to share the asset that you own and also when you purchase it it's not only beautiful but it's just like a piece of art it's a piece of art or like a nice piece of art that you can purchase it has a value because it's unique piece so there is an appetite for further optimization we mean by that is the the game economy is changing because as we

can reward later to play they are more interested to collect to join to play the game so our currency bit crystal we did a nice deal three years ago the value was about a hundred time initial value now it's about 20 million is because people are using that currency not only in a speculative way but also because it allows them to purchase cards to play the game or to have a direct benefit in the game and this when we launch this optimization it's limited by to one per per player a real blockchain cost but it shows the interest of how many user are willing to receive love chain access but

not all player understand book chain and some people don't care from Carol but this is 230 on a user there are the most valuable player yeah so lesson 4 and I think this is super important hunts for crypto player not speculator there is a lot of icos that's raise a lot of money but the customer the people who are willing to use the currency for the benefit of the product is very very low and when we saw from from spells of Genesis so we have people who watched the the current or for speculation but also we try to

funnel them to buy the cart because that's where our assistant has value so we notice people comparing in-app purchases to to love change purchases people spend about seven times more money if they retain the ownership of what they purchased so on our bullets who performs as I said we have multiple games multiple projects so on who performs there is about a hundred million value of assets cities sitting there so among about 13 13 projects and a little anecdote is we were talking before about doing an IC o---- or selling cards one of our user called age of chain is a a German guy is

working alone and decided not to do an IC o---- he just created images cards that's he wouldn't sale he told people hey I just I want to do a game I don't know exactly what it's going to be but I'm free selling the card and they'll be rare and actually he made quite a good bunch of money for a solo solo a user just by issuing game assets so my lesson 5 I would say what we really learned is what drives blockchain is user-generated content I was last week in francisco and there is a new project called red tape in and there was rare collectible events and where we talked

about game on blockchain and collectibles and this summer picnic there was a live auction and it was so for about 40k dollar life option for a unique piece that's a card that was just made by someone and it was so for for 40k so what's interesting with with that project is these are cards that anyone could create so I just draw something I put it on blockchain and I can start selling so since it's user-generated content it has a very high viral effect because everyone can make a little money by selling his art if I can call it like that but it is so it really spread up so that's the huge opportunity for crypto

games for this year I'm sure so I'll give a a bonus lesson thing that we learned is offer free stuff and if it's blockchain stuff it's even better because it has value and when we started with spouse of Genesis we started giving up bit principle we started giving up some stuff and as an example here you can scan this little QR code and you can review the talk just what I explained today review and I will send you a free part and that's a limited edition so it's free and it might be very valuable in the future it's already a bit valuable it's a current that I give away only in person in meetings and in person so that was

that was more or less the things that we learned by running so Genesis if you have any question you're welcome to us so you're saying tradable yes yes yes there is that the question of if people can retrain your assets and usually intend to look that but if you think about Magic the Gathering for example a very famous Trading Card Game

Magic the Gathering people spend more money much more money on average hardcore than on digital games even though they can buy the card from other there is a dynamic secondary market but in a sense if you have the dynamic secondary markets your asset is de facto much more valuable because when you buy it it's not an expense but it's it's an investment but even if you don't sell it even if you will keep it your whole life you will be likely to pay more money to get that and he proved to to work or for a product we compared the revenue on chain or chain yep I see iOS

and so the game spells of Genesis is on iOS and with we spelled with it spells of Genesis you cannot trade blockchain assets but with your accounts you can link to your wallet who is book of words and then the games goes and look in your wallet and look if you have the dragon if you have the sorcerer and it will activate it's in the game so all the training and all the blockchain aspects of pure out sides of the game itself and Google Forms was the wallet where you can manage was loan for a long time on iOS but it has been recently banned and we are working on a web version but if you do a game you can separate them but it's interesting because it's choose channels where you can monetize your game you can monetize on blockchain on

wallets and you can monetize in game within the story yes so I find that those app stores chickens might be pretty nasty when it comes to people watch a face that sets him on the cell just using an app store wallet which for keynotes is pretty bad what do you think will change App Store rules is it just going to be games like your firm have successful and eventually I'll just be posted to change what do you think they were so I think here there is only one solution that will either have to adapt or be disrupted and it happened often with people who had model very old model and things were pushing in another direction they try to stick on the whole model and at some point they will have to adapt or being disrupted the same way Apple destructed Microsoft and other smartphone provider with more flexible

more open for developer ecosystems over here they will have to adapt or being disruptive so so for now the only way to to get apps on mobile is going to to store lets you look at this way as a player if you can play games that you lose money they don't pay you and in another way there is another store that pays you by playing wear what you buy has a real value so how long will you stick to the whole store even if it's more convenient it's just a question of time where the new store will be better and better improve that's know nobody will want to go back to the old store

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